CRM Manager at KingMakers

Role Overview: 

• This role means you will be a key contributor with regards to your expertise.
•  Work is determined with your direct manager with ongoing guidance from the team too.
• You will ensure that your work gets refinement by your manager and/or team on a regular basis. You will need to consider the implications to your team when structuring your approach for your work stream.
• There will be cross-functional engagement within the team with peers, managers and/or directors. It is essential that specialists focus on customer needs so you clearly align to business priorities.
• You will be tasked with problems that are routine and finite to showcase your abilities.

What You Will Be Doing:  

• Manage & align promotional spend & weekly spends 
• Implement & automate journeys to increase Cross-Sell and Up-sell 
• Work with engineers to implement technical and automated content 
• Work with Data Analyst and Data Scientist to validate impact of campaigns 
• Work with Data Engineers to enhance the data available for targeting 
• Spearhead content localization tailored to each country, segment, and persona. 
• Collaborate with the marketing/content team to customize user journeys across various channels, addressing each segment and stage of the client lifecycle. 
• Manage and optimize a comprehensive CRM Request and Execution Calendar. 
• Work with the marketing team to drive performance, ensuring our brand, product, and partners are communicated effectively and engagingly. 
• Coordinate with the tech team to develop event-based triggers, fully automating the marketing funnel AARRR (Acquisition, Activation, Retention, Reactivation, and Referral). 
• Design personalized user journey strategies using user attributes, behavior, and preferences. 
• Create detailed and effective briefs for creative teams, providing campaign goals, target audience, messaging, and deliverables. 
• Develop email, SMS, and push-notification programs that support the lifecycle marketing strategy for BetKing users, covering onboarding, activation, engagement, and retention. 
• Lead experimentation initiatives and roadmap for consumer growth marketing efforts across owned channels, including email, push notifications, and in-app messaging. 
• Execute AB tests, validate results using statistical techniques, and communicate learnings and success to various stakeholders.
• Oversee the entire lifecycle of CRM initiatives, from ideation to development, implementation, and evaluation.
• Prepare weekly reports assessing the effectiveness of executed campaigns and conduct brainstorming sessions for future ones. 

What You Need for This Role:  

• A Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field. 
• Proven experience as a CRM Manager or similar role. 
• Strong technical skills, including proficiency in Excel and HTML. Familiarity with CSS and SQL will be beneficial, while Python and API knowledge would be a differentiator. 
• Experience with CRM platforms such as Optimove, Braze, or equivalent systems. 
• Exceptional written and verbal communication skills, with the ability to draft compelling briefs for creative teams. 
• Experience with lifecycle management and customer retention strategies. 
• Excellent collaboration sk ills, and previous experience working with creative and technical teams. 
• Strong analytical and problem-solving skills. 
• Excellent project management skills, and the ability to manage multiple projects concurrently. 
• Attention to detail, with the ability to work well under pressure and meet deadlines.