Country Business Manager - PayGo Phone at Sun King (Formerly Greenlight Planet)

About The Role

• The Country Business Manager - PayGo Phone will be accountable for the end-to-end strategy, execution, and profitability of Sun King’s B2C PayGo Phone business across Nigeria. This role will guide the paygo phone channel team and in extension have access to a nationwide network of 10,000+ sales agents, driving direct-to-consumer sales, agent productivity, and revenue growth. The Manager will be accountable for the growth of sales and revenue for the PayGo Phone channel while ensuring alignment with Sun King’s overall business goal.

Department EasyBuy Direct Sales Employment Type Fixed Term - Full Time Location Nigeria Workplace type Onsite Reporting To Vp, PayGo (West & Central Africa)

What you would be expected to do

Strategy & Leadership

• Design and execute the national B2C PayGo Phone strategy, setting clear targets for revenue, profitability, and market penetration.
• Lead, mentor, and manage the PayGo Phone team to deliver on strategic performance KPIs.
• Ensure agent recruitment, engagement, and retention to build and maintain a high-performing network of over 10,000 productive sales agents nationwide.

Agent Network Growth & Management

• Through the team, drive recruitment and onboarding of PayGo Phone sales agents, ensuring a widespread and capable field team.
• Develop and implement programs to increase the percentage of Sun King agents actively selling PayGo phones.
• Build strong relationships with top-performing agents and agent groups to foster loyalty and drive productivity.

Sales Performance & Revenue Growth

• Own end-to-end sales performance, from agent recruitment to customer acquisition and repayment collection.
• Implement systems to monitor agent productivity, sales velocity, and channel contribution to overall country revenue.
• Collaborate with Finance and Credit teams to optimize pricing, credit terms, and collections strategies.

Channel Profitability & Operational Excellence

• Ensure the profitability of the PayGo Phone channel through effective cost management, pricing strategy, and inventory control.
• Use data-driven insights to identify trends, risks, and opportunities—translating them into actionable plans.
• Oversee inventory forecasting, supply chain coordination, and logistics to ensure product availability across all agent touchpoints.
• Ensure compliance with brand standards, sales processes, and financial controls across the agent network.

Reporting & Stakeholder Engagement

• Prepare and present regular performance reports to senior management on channel health, revenue, agent activity, and strategic milestones.
• Work closely with Marketing, Product, and Technology teams to enhance tools, training, and support for agents.
• Represent the PayGo Phone business in cross-functional and regional forums.

You might be a strong candidate if you have

• Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or a related field
• 8+ years of experience in sales, distribution, or channel management, with at least 4 years in a senior management role overseeing large field teams or agent networks.
• Proven experience in Pay-As-You-Go, microfinance, telecom, FMCG, or similar high-volume, low-margin sales environments.
• Good background in B2C sales through decentralized agent networks.
• Demonstrated success in designing and executing national sales strategies with clear revenue and profitability outcomes.
• Deep understanding of credit management, collections, and rural/urban sales dynamics in Nigeria.
• Excellent analytical skills and proficiency with Excel, CRM tools, and sales performance dashboards.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to travel extensively (up to 70%) within Nigeria.