Copywriter at Great Brands

Job Summary

• We are seeking a Copywriter to craft compelling narratives that align with our aspirational identity and resonate with diverse audiences. 
• The ideal candidate will leverage creativity, research, and collaboration to drive engagement across digital, print, and experiential platforms.

Responsibilities
Content Creation:

• Develop engaging, brand-aligned copy for campaigns, social media, product descriptions, email marketing, and event collateral.
• Adapt tone and style to suit platforms (e.g., Instagram, LinkedIn, print ads) and target audiences (e.g. premium consumers, HORECA partners). 
• Collaborate with designers and marketing teams to ensure cohesive visual-textual alignment.

Research & Strategy:

• Conduct audience and industry research to refine messaging, including competitor analysis and trend monitoring.
• Brainstorm concepts for campaigns (e.g., product launches, seasonal promotions) with cross-functional teams.

Collaboration:

• Partner with internal stakeholders (Digital & Sales) to align messaging across channels.
• Present concepts and revisions to leadership for approval.

Requirements

• Education: Bachelor’s degree in English, Marketing, Communications, or related field.
• Experience: 3-5 years in copywriting, preferably in FMCG, beverages, or luxury goods.
• Skills:
  • Writing & Editing: Proven ability to craft persuasive, error-free copy.
  •  Collaboration: Strong teamwork and adaptability in fast-paced environments.
  • Brand Alignment: Understanding of premium brand positioning and messaging.