Copywriter at Del-York Group

About the job

• The primary goal of a copywriter will be to write persuasive and engaging text that will capture the attention of our target audience.

Responsibilities

• Write clear, concise, and compelling copy for various marketing materials, including advertisements, websites, social media posts, email campaigns, product descriptions, brochures, and more.
• Conduct research to understand the target audience's needs, preferences, and behaviors to tailor the messaging appropriately.
• Ensure that all written content aligns with the brand's tone, voice, and messaging guidelines.
• Generate creative and innovative ideas for marketing campaigns and advertising materials, often in collaboration with a creative team or art director.
• For digital content, optimize copy for search engines (SEO) to improve organic search rankings and drive traffic to the website.
• Review and edit your own work and the work of others to ensure accuracy, grammar, spelling, and consistency.
• Be able to adapt writing style and tone to suit different channels and mediums, whether it's a formal press release, a catchy social media post, or a product description.
• Collaborate with marketing and advertising teams to develop and execute content strategies that align with overall campaign objectives.
• Stay up-to-date with industry trends and best practices in copywriting and marketing to ensure that your work remains current and competitive.

Qualifications

• Bachelor's degree or equivalent experience in Advertising
• 2+ years' of copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail