Coordinator, Investment-Linked Products at Coronation Insurance Plc

Role Summary

• The Coordinator, Investment-Linked Products is responsible for driving retail channel sales, customer acquisition, and market penetration of investment-linked products. The ideal candidate will have retail banking experience, having successfully driven deposit growth, savings mobilisation, customer portfolio expansion, and relationship-based retail selling. The ideal candidate will leverage banking expertise in customer engagement, savings product positioning, recurring payment flows, and financial advisory to drive growth in premium contributions for investment-linked products.

Principal Duties & Responsibilities

Retail Sales Leadership & Deposit-Style Growth Strategy

• Apply banking deposit mobilisation techniques to drive recurring premium inflows into investment-linked products.
• Lead sales performance across the retail agency network, focusing on customer acquisition, retention, and lifetime value.
• Develop and execute retail sales strategies aligned with savings behaviour, customer segmentation, affordability models, and financial wellness insights.
• Build pipelines that mirror successful retail banking deposit structures; monthly contributions, auto-save features, and structured savings plans.

Retail Channel Support

• Support and coach sales managers on customer discovery, needs-based selling, and value communication.
• Drive disciplined pipeline management comparable to retail lending and liability growth structures.

Product Positioning for Retail Growth

• Translate investment-linked product value propositions into simple, compelling savings propositions that resonate with retail customers.
• Position products as long-term savings and wealth-building solutions similar to high-yield savings accounts, mutual funds, or structured deposit products.
• Work with Product Development team to enhance competitiveness based on insights from banking savings trends.

Capability Building & Retail Training

• Develop training materials, scripts, and customer illustrations focused on wealth accumulation, financial discipline, and long-term returns.
• Equip the sales force with the ability to explain fund performance, risk profiles, and contribution strategies in simple terms.

Customer Engagement & Retail Portfolio Deepening

• Promote recurring contributions and disciplined savings behaviour to ensure inflow consistency.
• Drive customer education programs aligned with financial literacy and savings culture improvement.

Fund Performance Communication

• Work closely with the Investment Team to obtain fund performance updates and economic insights.
• Share these insights with retail advisors in formats suitable for deposit-style sales conversations.
• Ensure sales managers can confidently discuss returns, volatility, and risk in a customer-friendly manner.

Reporting & Performance Tracking

• Prepare weekly and monthly performance dashboards focused on premium inflows, recurring contribution growth, retention, and productivity.
• Analyse customer behaviour, contribution patterns, and sales bottlenecks.
• Recommend actions to improve growth in recurring savings contributions

Educational Qualification and Work Experience

• Bachelor’s degree in Finance, Economics, Accounting or related field.
• Relevant professional certifications are an added advantage.
• Minimum 8 years’ experience in retail banking, with proven success in deposit mobilisation, savings portfolio growth, or branch sales leadership.
• Experience selling investment-linked or wealth products (mutual funds, structured deposits, savings plans) is a strong advantage.
• Familiarity with retail customer behaviour and financial advisory practices.
• Proven track record in leading distribution teams and delivering strong commercial results.
• Strong knowledge of investment-linked product mechanics and fund performance

Required Skills and Competencies

Technical Competencies

• Deep understanding of investment-linked product mechanics, fund structures, charges, investment strategies, and customer value propositions.
• Deep understanding of savings products, customer onboarding, and habit-based financial behaviour.
• Ability to interpret product rules, pricing assumptions, fund performance reports, and policy features.
• Strong knowledge of sales activation, pipeline management, and distribution productivity levers.
• Understanding of financial markets, asset classes, economic trends, and how they impact fund performance.
• Ability to translate complex investment insights into simple, compelling narratives for sales teams and customers.
• Strong ability to analyse competitor offerings, pricing structures, and market dynamics to inform product and sales strategies.
• Understanding of customer segmentation and positioning techniques for investment-linked products.
• Strong command of sales analytics, forecasting, performance dashboards, and revenue tracking.
• Ability to interpret fund returns, risk metrics, and customer behaviour trends to adjust strategy.
• Ability to ensure compliant sales practices and documentation.
• Expertise in managing relationships with banks, brokers, corporate partners, trustees, and investment teams.
• Experience in driving joint business plans and partnership performance.

Behavioural Competencies

• Ability to shape long-term growth plans for investment-linked sales based on market insight and emerging opportunities.
• Ability to look beyond immediate targets to build sustainable, scalable sales capability.
• Ability to inspire, coach, and energize large distribution teams and senior stakeholders.
• Ability to demonstrate deep empathy for customer needs and ensures solutions are suitable, valuable, and easy to understand.
• Openness to new ideas and emerging sales trends (digital distribution, investor education, hybrid advisory).
• Ability to continuously seek ways to enhance processes, sales tools, and customer engagement