Content Writer/ Digital Marketer at HerVest

Salary Range: 200k -250k

Responsibilities

• Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media,display advertising, etc.).
• Oversee the creation of compelling and high-quality content,including blog posts,social media content, email campaigns, and multimedia materials.
• Manageand grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Develop and execute social media campaignsto enhance brand visibility and engagement.
• Uphold and enhance the brand identitythrough consistent messaging and visual elements.
• Ensure brand guidelines are followed acrossall marketing materials.
• Monitor and analyze campaignperformance metrics to identify opportunities for improvement.
• Generateregular reports on key performance indicators (KPIs) and present insightsto the marketing team.
• Manage and optimize marketingbudgets to maximizeROI and achieve cost-per-acquisition (CPA) targets.
• Conduct regularbudget reviews and adjustments based on performance and goals.
• Work closely with internal teams,including product, sales,and analytics, to align marketing efforts with overall business objectives.
• Coordinate with external agenciesand vendors to execute campaignseffectively.
• Stay informed about industry trends,competitor activities, and emerging marketingtechnologies.
• Utilize marketresearch to informcampaign strategies and identify growthopportunities.