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  • Posted: Jan 8, 2025
    Deadline: Not specified
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  • The 1st Human-brand-integrated marketing-agency. "Human-I-tizing” has come to replace "advertising”. So we are all about the human brands; what makes them tick, ecstatic, laugh, cry, shout, succeed, fail.....what makes them HUMAN.
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    Content Strategist

    Role Description

    Wildreams Agency is looking for a Content Strategist Manager to join our team. As a Content Strategist Manager, you will be responsible for developing comprehensive content strategies that align with our clients' goals and objectives. This is a full-time hybrid role, implying that the role is located in Lagos State, Nigeria, but some work from home is acceptable. Some of the key day-to-day tasks include:

    • Creating and implementing content strategies that resonate with our clients' target audiences.
    • Conducting research and analysis on market trends and audience preferences to inform content strategies.
    • Tracking and analyzing the effectiveness of content marketing campaigns and adjusting strategies as needed.
    • Managing content calendars, ensuring that deadlines are met and quality standards are maintained.
    • Cultivating relationships with partner agencies and vendors as necessary for content creation and promotion.
    • Performing exhaustive research to gain in-depth knowledge of all customer personas.
    • Performing extensive research and analysis on consumer thoughts and trends.
    • Creating specifications and content appropriate for the brand's customer personas.
    • Strategizing content pillars and sub pillars.
    • Planning the editorial calendar and content proposition.
    • Collaborating with content management teams, creative teams, and writers to implement the strategy.
    • Overseeing writing style and tone for all content.
    • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
    • Developing editorial strategy, so content is consistent across all delivery platforms.
    • Conducting periodic content audits.
    • Tracking and calculating content ROI.
    • Ensuring that content strategy meets business objectives.
    • Strategizing and improving content delivery and promotion.
    • Analyzing content marketing strategy to evaluate whether it's working or not.

    Qualifications

    • Bachelor's degree in Marketing, Mass Communications, or related field
    • 3-5 years of experience in content strategy, content marketing, or related field
    • Demonstrated experience managing comprehensive content strategies from research to execution
    • Excellent communication and collaboration skills, with the ability to work independently and as part of a team
    • Experience with a range of content formats including social media, email, video, and written content
    • Experience with content management systems, SEO, and analytics tools
    • Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
    • Passion for storytelling and creativity, with a keen eye for detail and a commitment to quality
    • Experience in agency or startup environments is highly desirable
    • Experience in digital marketing and advertising is a plus

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should send their CV to: career@wildreams.co using the Job Title as the subject of the email.

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