Content Marketing Specialist at Baobabplus

Job Overview

• We are seeking a talented and experienced Content Marketing Specialist to join our marketing team.
• The ideal candidate will be a strategic thinker with a proven track record in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
• As a key contributor, you will be responsible for creating compelling and relevant content across various channels to enhance our brand's presence and connect with our target audience.

Responsibilities
Content Strategy:

• Develop and execute comprehensive content marketing strategies aligned with overall marketing goals and business objectives.
• Identify target audience personas and tailor content to address their needs and pain points.

Content Creation:

• Produce high-quality, engaging, and SEO-optimized content for a variety of channels, including blog posts, whitepapers, case studies, social media, email campaigns, and more.
• Collaborate with subject matter experts and stakeholders to gather insights and information for content creation.

Distribution and Promotion:

• Develop and implement distribution plans to ensure content reaches the target audience through various channels.
• Utilize social media, email marketing, and other promotional tactics to amplify content reach and impact.

SEO Optimization:

• Conduct keyword research and integrate SEO best practices into content creation to improve organic search visibility.
• Monitor and analyze content performance using SEO tools and make data-driven optimizations.

Performance Analysis:

• Track and analyze content performance metrics, including engagement, conversion rates, and other relevant KPIs.
• Provide regular reports and insights to measure the success of content marketing efforts.

Brand Alignment:

• Ensure content aligns with brand guidelines, voice, and messaging to maintain a consistent brand image.
• Collaborate with design and other teams to enhance content visual appeal.

Industry Research:

• Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
• Apply insights to continuously improve and evolve content strategies.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 1 - 2 years relevant work experience.
• Proven experience as a Content Marketing Specialist or similar role.
• Strong writing and editing skills with a portfolio of published content.
• Demonstrated success in developing and implementing successful content marketing strategies.
• Familiarity with SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent project management and organizational skills.
• Creative thinker with a strategic mindset and the ability to adapt to changing market trends.