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  • Posted: Feb 26, 2024
    Deadline: Not specified
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  • We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion i...
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    Content Marketing Specialist

    Job Overview

    • We are seeking a talented and experienced Content Marketing Specialist to join our marketing team.
    • The ideal candidate will be a strategic thinker with a proven track record in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
    • As a key contributor, you will be responsible for creating compelling and relevant content across various channels to enhance our brand's presence and connect with our target audience.

    Responsibilities
    Content Strategy:

    • Develop and execute comprehensive content marketing strategies aligned with overall marketing goals and business objectives.
    • Identify target audience personas and tailor content to address their needs and pain points.

    Content Creation:

    • Produce high-quality, engaging, and SEO-optimized content for a variety of channels, including blog posts, whitepapers, case studies, social media, email campaigns, and more.
    • Collaborate with subject matter experts and stakeholders to gather insights and information for content creation.

    Distribution and Promotion:

    • Develop and implement distribution plans to ensure content reaches the target audience through various channels.
    • Utilize social media, email marketing, and other promotional tactics to amplify content reach and impact.

    SEO Optimization:

    • Conduct keyword research and integrate SEO best practices into content creation to improve organic search visibility.
    • Monitor and analyze content performance using SEO tools and make data-driven optimizations.

    Performance Analysis:

    • Track and analyze content performance metrics, including engagement, conversion rates, and other relevant KPIs.
    • Provide regular reports and insights to measure the success of content marketing efforts.

    Brand Alignment:

    • Ensure content aligns with brand guidelines, voice, and messaging to maintain a consistent brand image.
    • Collaborate with design and other teams to enhance content visual appeal.

    Industry Research:

    • Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
    • Apply insights to continuously improve and evolve content strategies.

    Qualifications

    • Bachelor's Degree in Marketing, Communications, or a related field.
    • 1 - 2 years relevant work experience.
    • Proven experience as a Content Marketing Specialist or similar role.
    • Strong writing and editing skills with a portfolio of published content.
    • Demonstrated success in developing and implementing successful content marketing strategies.
    • Familiarity with SEO best practices and content optimization techniques.
    • Experience with content management systems (CMS) and marketing automation tools.
    • Excellent project management and organizational skills.
    • Creative thinker with a strategic mindset and the ability to adapt to changing market trends.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified candidates should send their Resume to: ng.recruitment@baobab.com using the Job Title as the subject of the mail.

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