Content Marketing Officer at United Kingdom Educational Advisory Service - UKEAS

Vacancy Ref. Num: UKEAS 10: 20
Location: UKEAS Nigeria ( Ikeja Office)
Department: Marketing

Job Description / Responsibilities

• Write and manage SEO optimized content for UKEAS partner universities’ marketing campaigns
• Develop, write, and deliver persuasive copy for the digital platforms, blogs, website, email marketing campaigns and videos that communicates UKEAS brand and services, drives lead generation, and optimally ensures conversion.
• Writing clear and creative marketing copies to promote our services/events
• Build a creative content calendar; coordinate with graphics editor to ensure brand standards
• Support in the development and design of digital, web, and print marketing materials
• Optimize website and all content for better reach and research markets and competitors to compare and create content that is innovative and original
• Influence content strategy by working with the marketing team, counsellors, university representatives and other staff to identify and fulfil content needs for all stages of the customer journey.
• Editing and proof-reading all content to maintain proper grammar and structure
• Measure impact and perform analysis to improve critical metrics.
• Support the marketing team in delivering agreed activities and other duties that may be assigned by Management.

Skills and Qualifications

• Bachelor's degree in Journalism, English, Communications, or related discipline
• 1 - 3 years professional experience with solid portfolio of work
• Exceptional writing and research skill
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability
• Proficiency in Search Engine Optimization and Ms Office.
• Preferred Qualifications:
• Digital or content marketing experience a plus
• Experienced in Blogging, Vlogging and conversant with keyword research
• Proofreading experience and familiarity with standard style guides a plus
• Experience working with content management systems, WordPress, SEO tools etc.
• A keen eye for detail and appreciation of great design.