Content Creator at Survival Agricultural Hub Limited

Key Responsibilities
Content Development & Creation:

• Generate creative ideas and produce high-quality content for social media, blogs, websites, newsletters, and print materials.
• Write clear, compelling, and SEO-friendly copy for digital campaigns and online platforms.
• Create visual and multimedia content, including graphics, videos, reels, and infographics.
• Ensure all content aligns with brand guidelines and organizational tone.

Social Media Management:

• Manage the organization’s social media pages (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, etc.).
• Plan and schedule posts, respond to followers, and monitor engagement.
• Analyze audience insights to optimize content performance and reach.

Marketing & Campaign Support:

• Collaborate with the marketing team to develop promotional materials and campaign content.
• Support brand storytelling initiatives through creative digital campaigns.
• Contribute to the development of marketing strategies and creative concepts.

Research & Trend Monitoring:

• Stay updated on content trends, social media algorithms, and digital marketing best practices.
• Research industry-related topics to ensure relevance and authenticity.
• Benchmark against competitors to maintain a strong online presence.

Analytics & Reporting:

• Track content performance using analytics tools (Google Analytics, Meta Insights, etc.).
• Prepare periodic reports on engagement, reach, and conversion metrics.
• Recommend strategies for improving content quality and effectiveness.

Performance Indicators

• Growth in social media engagement and followers.
• Website traffic and content reach.
• Quality and consistency of published content.
• Campaign performance and conversion rates.
• Brand visibility and audience feedback.

Qualifications and Experience

• Bachelor’s Degree in Mass Communication, Marketing, Journalism, English, Media Studies, or a related field.
• 2–4 years of experience in content creation, digital marketing, or social media management.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, or CapCut.
• Experience with content management systems (e.g., WordPress) and social media analytics tools.
• Photography and video editing skills are an added advantage.

Key Skills and Competencies:

• Strong writing, editing, and storytelling skills.
• Creativity and a keen eye for visual design.
• Excellent communication and collaboration skills.
• Ability to manage multiple content projects under tight deadlines.
• Understanding of SEO principles and social media algorithms.
• High attention to detail and brand consistency.