Content Creator / Social Media Manager at Precious Palm Royal Hotel

Responsibilties
Content Creation (Photo, Video & Copywriting):

• Develop engaging photo and video content showcasing hotel rooms, events, spa services, boutique collections, and the water factory’s production process.
• Write compelling captions, marketing copy, blog posts, and email newsletters tailored to each business unit.
• Create weekly and monthly content calendars aligned with brand goals and seasonal activities.
• Ensure brand consistency across all digital channels.

Social Media Management:

• Manage and grow social media accounts for all four brands (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).
• Schedule daily posts, reels, stories, and promotional campaigns.
• Monitor comments, messages, customer enquiries, and escalate issues to relevant departments.
• Track trends, hashtags, and competitor activities to optimise content performance.

Digital Marketing & Strategy:

• Implement targeted digital campaigns to increase bookings, sales, and brand visibility.
• Drive paid advertising (Meta Ads, Google Ads) when required.
• Develop strategies for customer retention, brand positioning, and online reputation management.
• Optimise profiles on booking and review platforms (Google Business, TripAdvisor, Jumia Foods, etc.).

Analytics & Reporting:

• Track KPIs such as reach, engagement, follower growth, conversions, and website traffic.
• Provide weekly and monthly reports with insights and recommendations.
• Analyse campaign performance and adjust strategies accordingly.

Brand Development & Creative Direction:

• Protect and elevate the brand identity of the hotel, spa, water factory, and boutique.
• Support product launches, promotions, and marketing campaigns.
• Work closely with sales, operations, and customer service teams to align messaging.
• Suggest new content angles, partnerships, and influencer collaborations.

Event Coverage & On-Site Coordination:

• Cover hotel events, conferences, weddings, and promotions in real time.
• Capture behind-the-scenes content for the boutique and spa.
• Provide creative support for branding materials, flyers, banners, and promotional designs.

Qualifications

• Interested candidates should possess a Bachelor`s Degree with 5 - 10 years experience.