Consumer & Trade Activation Supervisor at Japan Tobacco International (JTI)

Job ID: 41821
Location: Victoria Island, Lagos
Professional area: Marketing
Contract type: Permanent
Professional level: Experienced

Position Purpose
We are looking for a Consumer & Trade Activation Supervisor to be responsible for the assigned markets/projects to:

• Participate pro-actively in Brand management & New Product Development initiatives
• Develop and implement effective branded Consumer & Trade programs focused on achieving SOM objectives as well as other KPIs
• Ensure timely and accurate admin support (budget planning & control, reporting) to the West Africa organization

The incumbent will report directly to the Marketing Director West Africa and transversally to the Marketing Manager West Africa.

Main Areas of Responsibility
Brand Management:

• Contribute actively to the New Product Development briefing, involving close collaboration with R&D and Global Supply Chain departments to ensure timely development
• Assist the Marketing Manager West Africa in developing Strategies and plans for the assigned brands
• Support the Marketing Manager in stewardship of the largest local brand
• Ensure that all brand portfolio strategies are executed within global guidelines by working in close collaboration with HQ Brand Groups
• Liaise closely with Legal and Corporate Affairs teams to ensure that all Marketing & Trade programs and initiatives are compliant with JTI Global Marketing Standards and the Markets regulation.

Branded Consumer Activation & Communication:

• Develop consumer programs for the assigned markets and coordinate their timely implementation:
• Create and manage consumer promotional initiatives within brand guidelines  
• Plan and develop consumer activities across all channels and touch points
• Measure performance and recommend corrective actions

Branded Trade Activation & Communication:

• Develop branded Trade activities influencing awareness and equity for the assigned markets and coordinate their timely implementation:
• Trade and channel prioritization
• Brand KPI’s: Numerical Distribution, Weighted Distribution
• Portfolio prioritization
• Category, shelf, merchandising, POPM
• Branded trade promotional initiatives
• Measure performance and recommend corrective actions for the branded Initiatives

Budget Planning & Control:

• Manage multiple marketing agencies and international suppliers on a timely and cost effective manner, ensuring compliance with JTI standards in terms of purchase & payment procedures
• Manage the Purchase requisition process, from timely & accurate preparation of the requisition to confirmation of the payment to the vendor, ensuring proper documentation as per JTI standards
• Monitor Marketing budget utilization, tracking actuals spending and monthly phasing vs plan
• Support Global Indirect Procurement team on any vendor and/or budget reporting requirement

Reporting:

• Contribute actively to the preparation of:
  • Regular reports & business presentations (e.g.: brand boards, monthly in market sales reports, business cases, performance analysis, Annual plans, Business Reviews)
  • Any other types of tasks as they arise and upon manager's request

Qualifications, Experience & Skills

• University degree or equivalent
• Minimum of 5 years' experience in Sales, Marketing or Administration, preferably within an FMCG environment.
• Excellent knowledge of the English language
• Knowledge of French is a plus.
• Proficiency with Microsoft Office tools & understanding of SAP application is required.