Consultant -Senior Inclusive Digital Growth Manager (FarmerChat) at Digital Green

What You’ll Do

• The Senior Inclusive Digital Growth Manager will lead FarmerChat’s end-to-end growth strategy in Nigeria (primary market), as well as two additional priority African markets: Kenya and Ethiopia, under the Gates Foundation funded FarmerChat Project. With lean country teams, this role requires a hands-on leader who can set direction, run experiments, and use data and AI tools to move quickly.
• You will focus on how farmers discover FarmerChat and what drives early value, working closely with product, analytics, program, and country teams to turn insight into action. A core expectation of this role is ensuring that growth translates into equitable access and engagement, with explicit attention to reaching women farmers and other underserved users.

Key Responsibilities

• Implement Digital Green’s FarmerChat growth strategy for Africa, aligning priorities, resources, and execution with broader organizational goals
• Identify, test, and scale digital acquisition channels using an omni-channel approach, including paid, organic, and partner-led growth
• Develop, launch, and evaluate integrated digital growth campaigns, including promotional, marketing, and social media efforts across priority markets
• Ensure growth strategies and experiments are designed and evaluated with an inclusion lens, tracking engagement across key user segments, and addressing gaps in reach or retention
• Build and maintain growth tracking and attribution foundations; monitor performance across core growth metrics, including digital channels, and translate insights into clear, actionable strategies
• Optimize digital campaigns across paid, organic, and owned channels (including social media and web), using analytics and SEO tools to improve performance and ROI
• Use AI and LLM-based tools to accelerate analysis, experimentation, creative iteration, and insight synthesis
• Collaborate closely with global product, strategy, and country teams to ensure growth efforts are practical, coordinated, and locally grounded
• Act as a growth leader in lean environments—setting priorities, coaching collaborators, and driving execution

Internal & external leadership

• Serve as a senior growth voice within Digital Green, helping leadership and product teams stay grounded in farmer realities and market dynamics as FarmerChat scales
• Represent Digital Green in conversations with donors, partners, and external forums—clearly articulating growth strategy, evidence, and lessons from implementation
• Contribute to internal and external conversations on inclusive digital growth, including lessons on improving women’s access to AI-enabled agricultural services

Activities You’re Likely to Work on in Your First 6 Months

• Assess FarmerChat’s current acquisition, activation, and retention performance in Nigeria and identify the highest-impact opportunities for growth
• Build a clear, shared view of how farmers discover, onboard, and engage with FarmerChat across Nigeria, Kenya, and Ethiopia
• Launch and evaluate early growth and acquisition strategies focused on onboarding guidance, messaging tone, channel mix, and engagement prompts
• Define and align teams around a small set of product and growth health metrics used consistently across regions
• Strengthen tracking and attribution to better understand which channels and partnerships drive sustained engagement
• Establish a regular growth insights cadence to share learnings across product, country, and leadership teams

What Success Looks Like

• Clear visibility into FarmerChat’s growth funnel across markets, supported by reliable metrics and dashboards
• A prioritized pipeline of growth experiments, with early wins validated and low-performing approaches stopped
• FarmerChat consistently reaches 35% or more women users, with clear visibility into where women’s engagement differs across acquisition, onboarding, and sustained use
• Strong working relationships with product, analytics, and country teams, with growth insights actively shaping decisions
• Measurable improvements in digital acquisition efficiency, activation rates, and sustained engagement
• Scalable, repeatable growth playbooks that work across Nigeria, Kenya, and Ethiopia