Community Associate at Craftmerce

About the Role

• As a Community Associate, you will act as the liaison between Craftmerce and its audience.
• You will act as the voice, tone, and moderator of the Craftmerce brand through community support, content
• distribution, and digital engagement to build brand presence and trust, both online and in-person.

Responsibilities and Duties

• Develop a content marketing plan and editorial calendar.
• Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
• Provide community feedback to the management and stakeholders.
• Plan and execute community initiatives and programs.
• Monitor social media campaigns and analyse web traffic from the online community using key performance indicators (KPIs).
• Find new marketing and outreach opportunities to push the Craftmerce brand image and value proposition.
• Work with journalists, influencers and PR agencies to ensure accurate brand representation for Craftmerce.
• Participate in social events, corporate events and workshops.

Experience Requirements

• Candidates for this position should have at least 3 years of marketing, content management and publishing experience.
• Experience with social media platforms such as Facebook, IG,Twitter, Email Marketing Channels, YouTube and LinkedIn is preferred as they will be managing the company’s accounts and pages on those sites.
• Knowledge of social media management tools like Hootsuite is important.
• Any professional certification is a bonus, but not necessary. Since this is a dynamic field, the candidate also has to stay up to date with developments, changes and trends in the social landscape.

Qualifications and Skills:

• Ability to develop creative, engaging and original content
• Exceptional written and oral communication skills
• Good customer service and interpersonal skills
• Friendly and outgoing personality
• Knowledge of search engine optimization (SEO) and web metrics
• Proficient in word processing applications, spreadsheets, presentation software and social media management tools
• Good judgment and problem-solving skills