Communications & Brand Specialist at Dangote

Job Summary

• To develop and implement communication strategies, manage internal and external communication channels, and effective messaging to promote Dangote Group brand and goals.

Duties & Responsibilities

Developing And Implementing Communications Strategies

• Creating and executing communications plans to achieve organizational goals.
• Identifying target audiences and tailoring messages accordingly.
• Monitoring and evaluating the effectiveness of communications campaigns.

Content Creation And Management

• Writing and editing content for various channels, including websites, social media, press releases, newsletters, and marketing materials.
• Creating engaging and informative content that resonates with the target audience.
• Managing the organisation’s online presence and resolution.

Media Relations

• Serving as the point of contact for media inquiries.
• Developing and maintaining relationships with journalists and media outlets.
• Arranging interviews and press conferences.

Internal Communications

• Ensuring that employees are informed about company’s development and updates.
• Facilitating open communication and feedback channels within the organization.

Event Management

• Organising and promoting events, webinars and presentations
• Ensuring that events are well executed and effectively communicate the organization’s message.

Analytics And Reporting

• Tracking and Analyzing communication campaign performance.
• Providing regular reports on communications activities and results.

Advisory Role

• Providing advice and guidance to senior management and staff on communication issues.
• Staying up-to-date on industry trends and best practices.
• Mitigate and engage in community conflict management.

Requirements
Education:

• Bachelor’s degree in Mass Communication, Public Relations, Marketing, English, or a related field.

Experience

• 2–5 years of experience in corporate communications, branding, public relations, or media relations.
• Experience working in a large corporate or multinational environment is preferred.
• Proven track record in managing communication campaigns and brand-related projects.

Skills And Competencies

• Excellent verbal and written communication skills
• Strong storytelling and content creation abilities across various platforms (print, digital, video, etc.).
• Familiarity with media relations and ability to manage press releases and media engagement.
• Understanding of brand strategy and positioning.
• Proficiency in communication tools and platforms (e.g., Microsoft Office Suite, Adobe Creative Suite, Canva, social media management tools).
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Strong interpersonal skills and stakeholder management.
• Analytical thinking and ability to measure communication effectiveness using KPIs.

Personal Attributes

• Creative and proactive mindset.
• High attention to detail.
• Strong work ethic and professionalism.
• Ability to work independently and collaboratively with cross-functional teams.