Commercial Business Analyst at Fidson Healthcare Plc

Minimum Educational Requirement: 

• B.SC Accounting, ACA

Current Holder’s Qualification(s):

Minimum Relevant Work Experience: 

• 3 - 5 years Cognate experience

Required Competency and Work Skills: 

• Strong financial modeling and data analysis skills
• Proficiency in Excel, Power BI, and data visualization tools
• Strong analytical and quantitative capabilities
• Ability to synthesize complex data into clear, actionable insights
• Effective communication, leadership, and stakeholder management
• Detail-oriented and highly organized

Key Responsibilities:

Performance Reporting & Analysis

• Supervise timely preparation of daily, weekly, monthly, and quarterly commercial reports
• Design and maintain dashboards/templates using Excel and Power BI
• Conduct variance analysis (Actual vs Budget vs Forecast) and root cause analysis
• Validate data from ERP, CRM, and field reports to ensure accuracy
• Consolidate regional sales data for national reporting and management use
• Review reports and dashboards prepared by Commercial Business Analyst

Revenue & Cost Management

• Monitor trade expenses (rebates, commissions, promotions) vs. approved budgets
• Analyze distributor credit limits and outstanding balances with Sales and Treasury
• Evaluate trade terms and incentive schemes to improve profitability
• Track and validate selling expenses, brokerage, and promotional costs
• Ensure WHT calculations and remittances comply with policy
• Assess ATL and BTL marketing initiative cost-effectiveness

Forecasting & Planning

• Lead forecasting activities across products and sales channels
• Provide input for demand planning and inventory optimization
• Assist with scenario modeling and rolling forecasts
• Analyze sales history for budget and target planning
• Coordinate Sales and Marketing budgeting processes

Commercial Strategy Execution & Business Partnering

• Support evaluation of new market opportunities and product launches
• Conduct ROI analysis on trade and marketing programs
• Partner with Sales, Marketing, and Supply Chain for integrated financial planning

Process Improvement & Automation

• Identify and address inefficiencies in reporting and analysis processes
• Drive automation through Power BI and ERP tools
• Develop SOPs for commercial reporting and analysis

Leadership & Team Development

• Supervise and guide the Commercial Business Analyst
• Provide coaching on data analysis and visualization