Chief Marketing Officer at Mkobo Microfinance Bank Limited (Mkobobank)

Qualification.

• Minimum 10 years of experience in a senior marketing leadership role within FinTech, financial services, or a similar industry.
• Proven track record of building and scaling user bases for FinTech products.
• Strong understanding of digital marketing channels (SEO, SEM, social media marketing, content marketing, etc.).
• Experience with marketing automation tools and marketing analytics platforms.
• Excellent communication, presentation, and interpersonal skills.
• A bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Fluency in English and a strong understanding of the Nigerian business environment.

You Are:

• A seasoned marketing leader with a proven track record of driving user acquisition and brand growth in the FinTech or a related industry.
• An expert in developing and executing multi-channel marketing strategies across digital, traditional, and performance marketing channels.
• Deeply knowledgeable of the Nigerian and African financial landscape, with a strong understanding of the target audiences (consumers and SMEs).
• A data-driven marketer with experience in utilizing marketing analytics and attribution modeling to measure success.
• An inspiring and collaborative leader with the ability to build and manage a high-performing marketing team.
• An excellent communicator with strong presentation and interpersonal skills.
• A passionate believer in financial inclusion and the power of FinTech to revolutionize access to financial services.

Responsibilities:

• Develop and implement a comprehensive marketing strategy aligned with the company's overall business objectives.
• Lead the development and execution of user acquisition campaigns across various channels to achieve ambitious growth targets
• Oversee all aspects of brand management, ensuring a clear, consistent, and compelling brand message across all touchpoints
• Manage and optimize the company's digital marketing presence, including website, social media, and mobile app
• Develop and implement targeted marketing campaigns for both consumer and SME segments, promoting savings, loans, and earned wage access products
• Develop and nurture strategic partnerships with other FinTech companies, financial institutions, and relevant organizations
• Lead market research and competitive analysis to stay ahead of industry trends and identify new growth opportunities
• Build and manage a high-performing marketing team, fostering a culture of innovation and excellence.
• Develop and maintain a marketing budget, ensuring efficient use of resources and maximizing ROI
• Analyze marketing campaign performance using data and metrics to optimize effectiveness
• Lead the marketing efforts for the company's expansion into new African markets.

Benefits:

• Competitive salary and benefits package.
• Opportunity to be part of a fast-growing and innovative FinTech company.
• Make a real impact on financial inclusion in Africa.