Chief Marketing Officer at Drugstoc eHub Limited

Job Summary:

• The Digital Marketing Specialist is responsible for planning and executing DrugStoc’s digital marketing initiatives to drive brand awareness, website traffic, and lead generation within the pharmaceutical and healthcare provider space.
• The role involves managing multiple digital channels, analyzing performance data to optimize campaigns, and ensuring strong ROI while maintaining consistent brand messaging aligned with company growth goals.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple channels.
• Optimize website and content to improve organic search visibility (SEO).
• Collaborate with the Communications/Content team to develop engaging digital content.
• Manage social media profiles, schedule posts, engage audiences, and grow followership.
• Develop and manage email marketing campaigns for lead nurturing and customer engagement.
• Oversee paid advertising initiatives (Google Ads, social media ads).
• Monitor web analytics, user behavior, conversion performance, and digital funnels.
• Coordinate with internal teams and external partners to ensure consistent and timely campaign delivery.
• Stay up to date with digital marketing trends and best practices.

Core Skills & Expertise:

• Strong understanding of digital marketing concepts and tools.
• Data-driven mindset with experience analyzing campaign and web performance.
• Proficiency in SEO, paid advertising, email marketing, and content marketing.
• Strong writing and creative skills for ads, social posts, and email content.
• Ability to manage multiple campaigns simultaneously.
• Team-oriented with strong collaboration and communication skills.
• Knowledge of the B2B healthcare/pharmaceutical market.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–4+ years of hands-on digital marketing experience.
• Proven success in executing digital marketing campaigns.
• Proficiency in web analytics and digital advertising platforms.
• Strong ability to make data-driven decisions.