Channel Marketing Manager - Off Trade and Modern Trade at Guinness Nigeria Plc

Job ID: JR1055501
Location: Ikeja, Lagos
Job type: Full time
Worker Type: Regular
Report to: Channel Marketing Manager

Key Responsibilities

• Primary Responsibility for Tradition Off-Trade, Modern Trade, E-Commerce
• Lead on Channel growth development Strategies and Priorities for the Traditional off-Trade, Modern Trade & E-Commerce
• Responsible for the Channel Segmentation, Channel Blueprints and Channel Execution Standards for the Off-Trade Channel
• Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share
• Offers Strategic Guidance on the development of channel appropriate standards assortments, touch point zones, promotional strategies & Tactics
• Coordinates the involvement of Salesforce, and management resources, in order to meet Channel performance objectives
• Proactively identifies new growth channels & develops a winning channel strategy for E-Commerce
• Understanding changing and differing priorities depending on territories and how these impact channel marketing
• Lead on Trade Census & Data Analytics
• Manage the Total deployment of 365 essentials & key visibility projects for the Off-Trade & Modern Trade Channels
• Lead the execution for Temporal Off-Trade RTC solutions.

Key Success Measure:

• Delivery of NSV + Growth for Traditional Off-Trade
• % Off-Trade Channel Contribution
• E-Commerce channel Plan
• NSV target +  % Contribution for Modern-Trade key customers
• OAS Compliance for off-Trade
• M&E.

Requirements

• Minimum of Bachelor's Degree in any Business or Marketing related field is preferred.
• A minimum of 5 years’ commercial experience in FMCG and not less than 2 years on similar role.
• Deep business development and marketing experience
• Strong project management, problem-solving, analytical, and organizational experience
• Demonstrated experience in managing multiple internal stakeholders and external clients in a multicultural environment across multiple geographic locations
• Solid solution development skills and effective working both independently and in a team environment
• Strong negotiation and influencing skills
• Organization and time management skills; ability to multi-task
• Exceptional business judgment and strategic planning skills
• Budget preparation and management.