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  • Posted: Nov 10, 2021
    Deadline: Not specified
  • Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
    Read more about this company


    Channel Marketing Manager - Off Trade and Modern Trade

    Job ID: JR1055501
    Location: Ikeja, Lagos
    Job type: Full time
    Worker Type: Regular
    Report to: Channel Marketing Manager

    Key Responsibilities

    • Primary Responsibility for Tradition Off-Trade, Modern Trade, E-Commerce
    • Lead on Channel growth development Strategies and Priorities for the Traditional off-Trade, Modern Trade & E-Commerce
    • Responsible for the Channel Segmentation, Channel Blueprints and Channel Execution Standards for the Off-Trade Channel
    • Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners
    • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
    • Offers Strategic Guidance on the development of channel appropriate standards assortments, touch point zones, promotional strategies & Tactics
    • Coordinates the involvement of Salesforce, and management resources, in order to meet Channel performance objectives
    • Proactively identifies new growth channels & develops a winning channel strategy for E-Commerce
    • Understanding changing and differing priorities depending on territories and how these impact channel marketing
    • Lead on Trade Census & Data Analytics
    • Manage the Total deployment of 365 essentials & key visibility projects for the Off-Trade & Modern Trade Channels
    • Lead the execution for Temporal Off-Trade RTC solutions.

    Key Success Measure:

    • Delivery of NSV + Growth for Traditional Off-Trade
    • % Off-Trade Channel Contribution
    • E-Commerce channel Plan
    • NSV target +  % Contribution for Modern-Trade key customers
    • OAS Compliance for off-Trade
    • M&E.


    • Minimum of Bachelor's Degree in any Business or Marketing related field is preferred.
    • A minimum of 5 years’ commercial experience in FMCG and not less than 2 years on similar role.
    • Deep business development and marketing experience
    • Strong project management, problem-solving, analytical, and organizational experience
    • Demonstrated experience in managing multiple internal stakeholders and external clients in a multicultural environment across multiple geographic locations
    • Solid solution development skills and effective working both independently and in a team environment
    • Strong negotiation and influencing skills
    • Organization and time management skills; ability to multi-task
    • Exceptional business judgment and strategic planning skills
    • Budget preparation and management.

    Method of Application

    Interested and qualified? Go to Guinness Nigeria Plc on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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