"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago.
Today, with a turnover of around 1 billion euros and a team of 2400 em...
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Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
Complete ownership of the Battle plan for categories in all key channels
Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
Champion the definition of gap-filling plans to close gaps between Forecast and Targets.
Requirements
Minimum 8 -10 years of Trade/Channel Marketing, Sales and/or Consumer Marketing experience in complex companies in the FMCG world (preferably food).
Experience in route-to-market way of selling with focus on Sales Driver execution at the point of purchase, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
Strong analytic skills with high competence in Microsoft Excel
Excellent interpersonal skills
Excellent written and oral communication skills
Must comfortably interface with all levels of staff
Ability to work under pressure and work with little or no supervision
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