Fresh Jobs at GBfoods

The role is responsible for the following activities:

• Strategic Marketing Leadership
• Business Issue Analytics
• Growth Opportunity Sizing
• Where to Play/How to Win Strategy Setting
• Creative & Campaign Process Management Leadership
• Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
• Create & adapt relevant and differentiated shopper programs.
• Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
• Multi-functional Agency Management.
• Communication Strategy, pack design and Content Management.
• Business & Budget Management Leadership
• Innovation & Initiative Reviews
• Demand Planning
• Consensus & Sufficiency
• Marketing Budget & P2P Tracking
• Project Management (End to End innovation delivery)
• Business Case/Objectives/Opportunity Sizing
• 4 Cs Analyses
• Value Chain Evaluation
• Project Financial Viability & Operational Feasibility
• Delivery & Execution of Product & Communication
• Commercial & Marketing Planning
• Multi-functional Project Management
• Consumer Habits/Brand USP identification
• Execution Models
• Knowledge Sharing/Thought Leadership

Requirements:

• Minimum of B.Sc. (2:1), preferably MBA
• Minimum of 7 years’ relevant FMCG experience in similar role.

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Job description

•  Lead cross-functional teams, manage existing partnerships, and evaluate company business goals
• Develop and deliver the sales strategy, achieve net sales and margin targets through effective leadership
• Monitor business strategies in order to ensure the long-term financial viability of the organization
• Manages performance and develop current staff and future team within the organization as per Performance Management Plan in order to facilitate high performance, succession planning and close performance gaps
• Manage performance and talent plan for team
• Implement functional plan and projects
• Negotiate and exceed financial & market share objectives
• Implement plans and to improve business profitability
• Maintain external stakeholder relations
• Manage internal/ key account/ third-party/ agents’ performance to exceed planned objectives
• Develop new categories into value chain
• Developing in-depth knowledge of company offerings to identify profitable business opportunities.
• Researching emerging trends and recommending new company offerings to satisfy customers’ needs.
• Develop Route To Market (RTM) strategies

Requirements

• Post Graduate qualification with relevant certification in Sales, Marketing or Business management is preferred
• Over 12 years’ experience; sector-specific sales experience including management experience in related business areas is preferred
• Experience across a broad range of sales channels is essential along with evidence of success

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Job description

The channel Marketing Manager is expected to:

• Prepare the channel category strategy (covering Point of Purchase, visibility, assortment, distribution, promo, merchandising, Perfect Store initiatives) and ensure it is aligned with the category & brand strategies
• Complete ownership of the Battle plan for categories in all key channels
• Prepare ROI targets for trade and channel promotions and evaluate results vrs plan, and share key learning, insights with Commercial leadership for future course correction
• Must be the voice of shopper & retailer, ensuring all channel activities are driven by shopper & retailer insight
• A key contributor to new product launches, bringing critical shopper and retailer insight into the planning process
• Assess the risk & opportunities on the category in the various channels to guide short, medium and long term growth objectives
• Structure periodic reports for tracking sell in & sell out data divided by area, channel and customers.
• Support the Core Sales team in the development of the Customer Business plan (for Distributors & Modern Trade customers), ensuring opportunities at the point of purchase by channel / customer at Area, Distributor level are identifies and activated
• Collaborate with Demand Planner to ensure category sales forecast accuracy based on a clear appreciation of the baseline and uplifts from various commercial initiatives
• Champion the definition of gap-filling plans to close gaps between Forecast and Targets.

Requirements

• Minimum 8 -10 years of Trade/Channel Marketing, Sales and/or Consumer Marketing experience in complex companies in the FMCG world (preferably food).
• Experience in route-to-market way of selling with focus on Sales Driver execution at the point of purchase, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
• Strong analytic skills with high competence in Microsoft Excel
• Excellent interpersonal skills
• Excellent written and oral communication skills
• Must comfortably interface with all levels of staff
• Ability to work under pressure and work with little or no supervision
• Excellent logical / proactivity / lateral thinking
• Team management,
• Spirit of initiative and creativity, analytical and synthetical mind
• Aligned with GB Foods Purpose and Values.