Senior Brand Manager at GBfoods

The role is responsible for the following activities:

• Strategic Marketing Leadership
• Business Issue Analytics
• Growth Opportunity Sizing
• Where to Play/How to Win Strategy Setting
• Creative & Campaign Process Management Leadership
• Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
• Create & adapt relevant and differentiated shopper programs.
• Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
• Multi-functional Agency Management.
• Communication Strategy, pack design and Content Management.
• Business & Budget Management Leadership
• Innovation & Initiative Reviews
• Demand Planning
• Consensus & Sufficiency
• Marketing Budget & P2P Tracking
• Project Management (End to End innovation delivery)
• Business Case/Objectives/Opportunity Sizing
• 4 Cs Analyses
• Value Chain Evaluation
• Project Financial Viability & Operational Feasibility
• Delivery & Execution of Product & Communication
• Commercial & Marketing Planning
• Multi-functional Project Management
• Consumer Habits/Brand USP identification
• Execution Models
• Knowledge Sharing/Thought Leadership

Requirements:

• Minimum of B.Sc. (2:1), preferably MBA
• Minimum of 7 years’ relevant FMCG experience in similar role.