"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago.
Today, with a turnover of around 1 billion euros and a team of 2400 em...
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The role is responsible for the following activities:
Strategic Marketing Leadership
Business Issue Analytics
Growth Opportunity Sizing
Where to Play/How to Win Strategy Setting
Creative & Campaign Process Management Leadership
Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
Create & adapt relevant and differentiated shopper programs.
Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
Multi-functional Agency Management.
Communication Strategy, pack design and Content Management.
Business & Budget Management Leadership
Innovation & Initiative Reviews
Demand Planning
Consensus & Sufficiency
Marketing Budget & P2P Tracking
Project Management (End to End innovation delivery)
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