Trade Marketing Manager at CapitalSage Technology Limited

Job Summary

• This role impacts sales/revenue through development and execution of BTL (Below The Line) strategy to help influence trade channels, ensure best-in-class brand presence at point of sales and drive sell out from trade to deliver our commercial objectives.

Responsibilities

• Develop and implement a BTL Strategy for Johnvents FMCG Division.
• Design Trade Channels engagement platforms - Wholesale, Open market retail, Key Accounts, Supermarkets and Neighborhood Grocery stores.
• Develop and implement the optimal brand mix (Must stock list) for the retail channels working closely with the Group Head of Marketing.
• Translate brand plans into actionable trade executions and ensure effective cascade of same via cycle plans.
• Develop and drive trade launch plans around new product introductions.
• Sales growth drivers - development, measure and track performance insights, market & competitor monitoring, analysis and reporting whilst developing Commercial Insights.
• Manage sell out across trade Channels with a view to optimizing:
• Sales by channel.
• Share of shelf space, visibility and merchandising.
• SOM (Serviceable Obtainable Market) Growth by channel.
• Sales spend productivity.
• Develop concepts and coordinate product knowledge in order to anticipate customer demand.

Requirements

• Holds a business-related Bachelor's degree.
• Minimum of 2 years of experience in Trade Marketing.
• Analytical and numerically inclined, with a disruptive mindset.
• Has a continuous improvement mindset.
• Broad experience in a structured approach to customer relationship management and business development.
• Excellent entrepreneurial and commercial awareness.
• Possesses a high degree of assertiveness across cultural and educational diversity.
• Strong knowledge of the FMCG market.
• Insights into the food market and its key drivers.
• Strong negotiation skills.