Buyer Acquisition & Growth Marketing Specialist (Full-Stack) at Arya Marketplace

Role Overview

Arya Marketplace is building a B2B platform to connect West Africa’s informal manufacturers and traders to cross-border buyers. We are hiring a Buyer Acquisition & Growth Marketing Specialist (Full-Stack) — a hybrid role that combines buyer acquisition strategy, digital marketing execution, and hands-on content creation.

This is a startup-critical position where you’ll own the entire buyer funnel: from Ad campaigns → Content Creation → WhatsApp engagement → Transactions.

Key Responsibilities

Buyer Acquisition

• Design and manage WhatsApp-based onboarding funnels to recruit and manage buyer groups.
• Collaborate with agents and partners to identify retailer/reseller clusters in Nigeria, Ghana, Cameroon, and Togo.
• Develop country playbooks for buyer acquisition, onboarding, and repeat purchase growth.
• Profile sellers, showcase products, and build trust with buyers through testimonials and transparent communication.

Digital Marketing

• Run and optimize campaigns across Facebook, Instagram, TikTok, YouTube, and Google.
• Manage email, WhatsApp, and SMS automation flows for lead nurturing.
• Track CAC, ROI, and conversion rates, reporting weekly in simple dashboards.
• Localize marketing messages across English and French markets.

Content Creation

• Create and publish content — posts, videos, reels, and stories — using tools like Canva, CapCut, or by managing freelancers.
• Capture and share Aba-made products, seller stories, and buyer success cases.
• Adapt creative for both brand-building (awareness) and conversion (sales) campaigns.

Key Requirements

• 3–5 years of experience in growth marketing, digital campaigns, or B2B sales acquisition (preferably in trade/e-commerce).
• Proven ability to design funnels and run ads that convert buyers.
• Hands-on content creation skills (visuals, short-form video, copywriting).
• Proficiency in Meta Ads Manager, WhatsApp Business, Canva, Mailchimp, Analytical Tools.
• Deep understanding of SME buyer psychology in West Africa.
• Fluent in English; French proficiency or experience managing French-language ads is a strong plus.
• Comfortable working in a fast-paced startup with limited resources.

Ideal Background

• Marketing, communications, or business development background.
• Track record of growing buyer/user bases in emerging markets.
• Familiarity with West African retail and wholesale trading ecosystems.

Why Join Arya?
This role gives you the chance to directly shape how African B2B trade moves online. You’ll be building campaigns and content that not only drive growth but also change how millions of traders buy and sell across borders.