Business Manager / Sales Manager - Modern Trade at Brands and Trade Limited

Job Summary

• The Sales Manager is responsible for driving sales growth, expanding market share, and achieving revenue targets within the FMCG sector.
• This role involves leading a team of sales executives or representatives, managing key distributor and retail relationships, implementing effective sales strategies, and ensuring product visibility and availability across assigned territories.

Key Responsibilities
Sales Strategy & Execution:

• Develop and execute sales plans to achieve company revenue and market share objectives.
• Identify growth opportunities across modern trade, general trade, and key accounts.
• Analyze market trends and competitor activities to guide strategic decisions.

Team Leadership & Performance Management:

• Lead, coach, and motivate the sales team to meet and exceed sales targets.
• Conduct regular performance reviews and training sessions for sales representatives.
• Assign territories, monitor field activities, and ensure proper coverage.

Channel & Distributor Management:

• Build and maintain strong relationships with distributors, wholesalers, and key retailers.
• Monitor distributor stock levels, sales performance, and credit management.
• Negotiate trade terms, pricing, and promotional support with partners.

Sales Operations & Reporting:

• Track daily, weekly, and monthly sales performance against set KPIs.
• Provide accurate sales forecasts and market intelligence reports.
• Ensure prompt resolution of customer or distributor issues.

Marketing & Activation Support

• Collaborate with the marketing team to plan and execute trade promotions and activations.
• Monitor the effectiveness of in-store visibility and promotional campaigns.
• Ensure proper merchandising and brand representation at all sales outlets.

Compliance & Administration

• Ensure adherence to company policies, pricing structures, and ethical sales practices.
• Manage budgets, claims, and incentive programs effectively.

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly sales targets
• Market share growth within assigned territories
• Distribution and product availability rates
• Sales team performance and retention
• Accuracy of sales reporting and forecasting

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA is an advantage).
• 5–7 years of progressive sales experience in the FMCG industry.
• Proven experience managing sales teams and distributors.
• Strong negotiation, analytical, and leadership skills.
• Proficiency in MS Office and sales reporting tools (e.g., Power BI, CRM software).

Core Competencies:

• Excellent communication and interpersonal skills
• Strong business acumen and market understanding
• Strategic planning and problem-solving ability
• Results-oriented and target-driven
• Ability to work under pressure and manage multiple priorities.