Business Manager (HMO) at LEAD Enterprise Support Company Limited

Job Summary

• The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO).
• The role focuses on marketing strategy execution, business development, client acquisition and retention, and stakeholder relationship management, while ensuring full compliance with NHIA regulations.
• The ideal candidate is a strategic and results-driven professional with strong experience in healthcare, insurance, or related sectors, and a proven ability to grow market share and revenue.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments.
• Conduct market research to identify customer needs, trends, and competitive insights.
• Plan and execute integrated marketing campaigns using both traditional and digital channels.

Business Development & Client Acquisition:

• Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts.
• Conduct client presentations, product demonstrations, and sales pitches.
• Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets.

Brand Management & Corporate Communication:

• Ensure consistent brand messaging and visibility across all platforms.
• Oversee the development of marketing materials including proposals, brochures, and digital content.
• Represent the organization at industry events, exhibitions, and stakeholder engagements.

Digital Marketing & Analytics:

• Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising.
• Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement.

Product Development & Market Positioning:

• Collaborate with Operations and Product teams to design health plans aligned with market needs.
• Continuously review pricing, benefits, and competitiveness of HMO products.

Client Retention & Relationship Management:

• Implement customer retention strategies to improve satisfaction and reduce churn.
• Work closely with customer service and provider relations teams to resolve escalated issues.

Reporting & Compliance:

• Prepare regular reports on business performance, enrolment growth, and ROI.
• Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.
• MBA or relevant postgraduate qualification is an added advantage.
• Minimum of 7 years’ relevant experience in marketing or business development, preferably within HMO, healthcare, insurance, or financial services sectors.
• Proven track record of achieving sales and enrolment targets.
• Strong understanding of the Nigerian health insurance landscape and NHIA guidelines.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical, strategic planning, and leadership abilities.
• Proficiency in digital marketing tools and CRM systems.
• High level of professionalism, creativity, and relationship-building skills.

Compensation & Benefits

• Competitive salary with performance-based incentives.
• Health insurance coverage.
• Transport and fieldwork allowances.
• Professional development and training opportunities.
• Pension and other statutory benefits.