Beauty Field Sales Representative at Dekina Beauty Limited

Role Summary

• We are seeking a results-driven Beauty Field Sales Representativeto drive revenue growth, expand market presence, and build strong relationships across the beauty and skincare market in Nigeria.
• The ideal candidate will have hands-on experience in the beauty/skincare industry, strong field sales capability, and an existing network of retailers, distributors, beauty stores, spas, and related trade partners.
• This role is for a commercially minded professional who understands the Nigerian beauty market, can open doors quickly, and can convert opportunities into measurable sales.

Key Responsibilities

• Drive field sales of Dekina Beauty products to assigned territories and target accounts.
• Identify, pitch, and onboard new customers including beauty stores, skincare retailers, supermarkets, stockists, spas, salons, pharmacies, and other relevant channels.
• Maintain and grow relationships with existing customers to drive repeat business.
• Execute weekly field visits and product presentations to prospects and customers.
• Promote Dekina Beauty products effectively and communicate brand value clearly.
• Monitor competitor activity, market trends, and customer feedback within the beauty and skincare sector.
• Negotiate orders within approved pricing and commercial guidelines.
• Ensure prompt follow-up on leads, customer inquiries, and pending orders.
• Submit weekly sales reports, market intelligence updates, and pipeline reports.
• Support in-store activation, sampling, merchandising, and visibility efforts where required.
• Represent the brand professionally and consistently in the market.

Key Performance Indicators

• Monthly sales achievement against target
• Number of new accounts opened
• Repeat order rate from existing accounts
• Weekly field activity and conversion rate
• Quality and timeliness of reporting.

Requirements

• 2–3 years’ proven sales experience in the beauty and skincare industry in Nigeria.
• Strong existing network within the beauty/skincare trade ecosystem, especially retailers, stockists, distributors, spas, salons, and related channels.
• Demonstrated ability to meet or exceed sales targets.
• Good knowledge of the Nigerian beauty consumer and market dynamics.
• Strong negotiation, relationship management, and communication skills.
• Highly self-motivated, target-driven, and able to work independently in the field.
• Strong reporting discipline and basic proficiency in Excel/Google Sheets/CRM reporting.
• Must be based in Lagos or able to work extensively within Lagos and surrounding markets.

Preferred Profile:

• Experience selling skincare, cosmetics, or wellness products.
• Experience opening new sales channels and developing key accounts.
• Confidence in field prospecting, cold outreach, and closing.