Business Development (Marketing) Officer at Ekondo Microfinance Bank

Job Description

• The Business Development (Marketing) Officer is responsible for driving the growth of the bank’s customer base, mobilizing deposits, and promoting loan products. The role involves identifying business opportunities, building strong customer relationships, and achieving set targets to enhance the bank’s profitability and market presence.

Key Responsibilities

• Source, prospect, and onboard new customers for both deposit and loan products.
• Mobilize deposits through savings, current, and fixed deposit accounts.
• Market and cross-sell the bank’s products and services to existing and potential customers.
• Meet and exceed assigned sales and business growth targets.
• Conduct market research to identify business opportunities and customer needs.
• Develop and maintain strong relationships with individuals, groups, and businesses.
• Ensure proper documentation and compliance in onboarding and loan processing.
• Provide after-sales support and maintain high customer satisfaction.
• Represent the bank at marketing events, exhibitions, and promotional activities.
• Prepare and submit periodic marketing and performance reports.

Qualifications

• Education: Minimum of HND/B.Sc. in Marketing, Business Administration, Banking & Finance, Economics, or related fields.
• Experience: 1–3 years’ experience in business development, marketing, or financial services (experience in banking/microfinance marketing is an added advantage).

Skills & Competencies:

• Strong sales and negotiation skills.
• Good knowledge of banking/financial products.
• Excellent communication and interpersonal skills.
• Ability to work independently and achieve results.
• Good networking and relationship-building ability.
• Proficiency in Microsoft Office tools.
• Target-driven and customer-focused mindset.