Business Development Manager at Domeo Resources International (DRI)

Main Function

• The Business Developer is responsible for driving revenue growth, increasing enrolment, and establishing strategic partnerships for the edu-play centre.
• This includes identifying new opportunities, developing marketing strategies, and building relationships with parents, schools, and community organizations.

Role Responsibilities
Client Acquisition and Retention:

• Identify and target potential clients, such as parents, schools, and corporate partners, to increase enrolment.
• Build and maintain long-term relationships with key stakeholders to drive referrals and repeat business.
• Develop and execute strategies to retain existing clients and encourage loyalty

Market Research and Strategy Development:

• Conduct market research to identify trends, competitor activities, and opportunities for growth.
• Analyze customer needs and preferences to tailor the centre’s services and offerings.
• Develop marketing campaigns and promotional strategies to boost visibility and engagement.

Partnership and Community Engagement:

• Identify and negotiate partnerships with schools, organizations, and businesses to promote the centre’s programs.
• Represent the centre at networking events, exhibitions, and community initiatives to increase brand visibility.
• Organize and participate in open houses, workshops, and special events to attract prospective clients.

Sales and Reporting:

• Develop and manage a sales pipeline to track leads and conversion rates.
• Prepare reports on business development activities, revenue performance, and market insights.
• Collaborate with the Content Creator and Social Media Manager to design impactful marketing content.

Qualifications

• Education and Certifications: Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience:

• 4 years experience in a business development, sales, or marketing role.
• Experience in the education or childcare industry is an advantage.

Skills:

• Business Acumen: Strong understanding of sales strategies, revenue generation, and market positioning.
• Communication and Networking: Excellent negotiation, presentation, and relationship-building skills.
• Marketing Expertise: Proficiency in developing and executing marketing strategies and campaigns.

Personal Attributes:

• Goal-oriented, innovative, and self-motivated.
• Ability to work independently and as part of a team.