Business Development Manager – Critical Care at Uni-Medical Healthcare Ltd Nigeria

Job Summary:

• The Business Development Manager (BDM) for Critical Care is responsible for driving the growth of the critical care product and service offerings within the healthcare industry. This role involves identifying new business opportunities, building relationships with healthcare professionals and organizations, and executing strategic initiatives to expand the business. The BDM will play a crucial role in understanding customer needs, offering tailored solutions, and contributing to the company’s overall business objectives in the critical care sector.

Key Responsibilities:

Strategic Sales & Business Development:

• Develop and implement business development strategies to drive sales of premium critical care products and services (e.g., ICU equipment, ventilators, patient monitoring systems, etc.).
• Identify new business opportunities and untapped markets within the healthcare and critical care sectors.
• Build and maintain long-term relationships with key stakeholders, including hospitals, clinics, healthcare facilities, and medical professionals.
• Work closely with internal teams (marketing, product management, clinical support) to identify customer needs and align product offerings accordingly.

Market Research & Analysis:

• Conduct in-depth market research to understand industry trends, competitive landscape, and customer requirements.
• Analyze sales data, customer feedback, and competitive products to develop targeted sales strategies.
• Provide market intelligence to guide product development, customer engagement strategies, and pricing structures.

Product Knowledge & Consultative Sales:

• Maintain a thorough understanding of critical care products, including medical devices, diagnostic tools, and services.
• Provide consultative sales support by advising healthcare providers on the best products and solutions to meet their critical care needs.
• Offer product demonstrations, presentations, and educational support to clients, ensuring they fully understand the value of the products and services.

Client Relationship Management:

• Build and nurture strong relationships with key decision-makers, including hospital administrators, department heads, purchasing managers, and medical professionals.
• Regularly meet with clients to assess their needs, provide product updates, and ensure satisfaction.
• Handle customer inquiries, address concerns, and resolve issues to ensure long-term business relationships.

Sales Targets and Performance Management:

• Set and achieve aggressive sales targets for critical care products and services.
• Track and report on sales performance, ensuring targets are met or exceeded.
• Use CRM tools to manage customer interactions, track opportunities, and maintain accurate records of sales activities and progress.

Collaborating with Cross-Functional Teams:

• Work closely with product management, clinical support, and marketing teams to ensure that the company’s offerings align with market needs and are properly supported.
• Collaborate with the clinical team to ensure successful product implementation and proper training for end-users.
• Provide feedback on customer experiences and product effectiveness to influence product improvements.

Negotiation and Contract Management:

• Lead negotiations with hospitals and healthcare facilities, ensuring favorable terms and mutually beneficial agreements.
• Prepare, review, and finalize sales contracts in compliance with company policies and legal requirements.
• Handle pricing discussions and ensure competitive pricing while maintaining company profitability.

Event Planning and Networking:

• Build relationships with key industry/ opinion leaders and influencers, attend relevant healthcare forums, and stay engaged in industry discussions.

Compliance and Regulatory Knowledge:

• Stay updated on industry regulations, standards, and guidelines relevant to critical care products and services.
• Ensure all sales activities comply with regulatory requirements, including medical device regulations, safety standards, and ethical practices.

Reporting and Forecasting:

• Provide regular updates to senior management regarding sales progress, market conditions, and competitive insights.
• Prepare sales forecasts and pipeline reports to align with company goals and assist in strategic planning.

Key Skills and Qualifications:

• Education: A Bachelor’s degree in Business, Healthcare Management, Marketing, or a related field. A background in medical or healthcare-related studies is highly preferred.
• Experience: Minimum of 3-5 years in business development or sales, ideally in the healthcare, medical devices, or critical care sectors.
• Technical Knowledge: Solid understanding of critical care products, including medical equipment and devices used in intensive care units (ICUs), emergency departments, and other critical care settings.
• Sales Expertise: Proven track record in meeting and exceeding sales targets, with experience in B2B sales, contract negotiation, and consultative selling in healthcare.
• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively present to and engage with healthcare professionals, executives, and other stakeholders.
• Relationship Building: Ability to establish and maintain strong, trusting relationships with healthcare professionals, hospital administrators, and decision-makers.
• Problem-Solving Skills: Ability to analyze customer needs and provide solutions that address both immediate and long-term requirements in the critical care environment.
• Project Management: Experience in managing multiple accounts and projects simultaneously, with attention to detail and deadlines.
• CRM Proficiency: Strong experience with CRM software (e.g., Salesforce, HubSpot) for managing leads, opportunities, and sales activities.

Personal Attributes:

• Self-Motivated: Highly driven with a passion for healthcare and improving patient care through technology and services.
• Adaptability: Ability to thrive in a dynamic and fast-changing environment, with a proactive approach to challenges and market shifts.
• Customer-Focused: Strong orientation toward customer satisfaction and relationship-building, focused on delivering high-quality solutions.