Branding and Marketing Lead at Outsource Company

Strategy

• Work with departmental colleagues to deliver content in line with the Branding and Marketing Strategy to ensure that the School communicates in a consistent, accurate, professional and prompt manner with all key audiences.
• Periodic review of the Branding and Marketing Strategy and annual update of the Strategy Action Plan.
• Implement a strategic branding and marketing plan that will resonate with the school’s target market, expand the school’s client base and ensure a strong presence of the brand.

Digital Content

• Supervise the publishing of content to social media channels on a regular basis (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) and in line with guidelines within the Branding and Marketing Strategy.
• Oversee the execution and management of social media campaigns to build followers, enhance visibility, and drive engagement.
• Ensure an analysis of the assessment of the performance of digital content.
• Perform “social listening” to identify influencers and outreach opportunities. Provide ongoing analysis and performance reporting.
• Make recommendations to management regarding improvements.
• Ensure all campaigns and content are in compliance with the Branding and Marketing and the school’s overall Improvement Plan.
• Create and manage scoping documentation, programme schedule, and project checklists.

Branding & Marketing

• Advise/strategize on marketing and advertising requirements for all departments of the school (Admissions, Sixth-Form, etc.).
• Identify suitable print/digital advertising opportunities and negotiate space accordingly.
• Design ads in liaison with the graphic designer where necessary.
• Act as ‘brand guardian’ and maintain brand assets – in conjunction with design agency where necessary, maintain guidelines for use of School logo and assist in the coordination of all print production/online templates for stationery/publicity material, e.g. newsletters and invitations, using the logo/brand to ensure correct use of identity.
• Pursue/manage brand partnerships, as necessary.
• Assist in organising and managing of photo shoots and filming sessions.
• Conduct appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends. Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.

Website

• Advise/strategize on marketing and advertising requirements for all departments of the school (Admissions, Sixth-Form, etc.).
• Identify suitable print/digital advertising opportunities and negotiate space accordingly.
• Design ads in liaison with the graphic designer where necessary.
• Act as ‘brand guardian’ and maintain brand assets – in conjunction with design agency where necessary, maintain guidelines for use of School logo and assist in the coordination of all print production/online templates for stationery/publicity material, e.g. newsletters and invitations, using the logo/brand to ensure correct use of identity.
• Pursue/manage brand partnerships, as necessary.
• Assist in organising and managing of photo shoots and filming sessions.
• Conduct appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends. Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.

Requirements

• Degree level qualification in marketing, communications or related field.
• A minimum of 3 years marketing experience, ideally in Education environment.

Branding experience.

• Budget management experience and good numerical skills.
• Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus.

Copywriting skills.

• Experience with Photoshop, WordPress and MailChimp.
• Knowledge of CRM databases, including segmentation & targeting for personalisation.
• Analytical skills, able to interpret multiple data sets to identify trends.
• Commercially astute with a very good understanding of financial metrics, able to set budgets, assess P&L performance, evaluate ROI.
• Experience of working in a fastmoving environment, with an ability to handle numerous projects with competing deadlines and priorities.