Brand Strategist at Oaklands & Johnson Limited

Job Description

• Staying up-to-date on consumer research and market trends.
• Creating strategies to enhance a brand’s visibility and market share.
• Creating strategies to drive communication across all mediums. Via mail, social media and various forms of advertising and marketing.
• Create, write copy and brand strategy documents.
• Developing of brand stories and strategies.
• Organize and participate in all meetings with clients and design content for all brands and administer all projects in various segments.
• Assist to promote all brands with the help of various social networking sites and associate e-content tools and maintain awareness for all campaigns and design all PR plans and proposals.
• Participate and recommend various brand awareness activities for the organization and implement all marketing strategies for all brands and implement all programs as per requirement.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
• Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
• Conduct research on client's marketing strategies, customer profiles and market share to develop a strong sense of strengths, weaknesses and opportunities to improve brand positioning.
• You are expected to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles.
• To expand the customer base of the business.
• Establish relationships with clients from African countries and other countries in a multicultural environment.