Brand Strategist at Meristem Securities Limited

Job Summary

• Develop and implement strategies to increase brand awareness and customer engagement, as well as manage the company’s public relations and marketing efforts.

Responsibilities

• Assist with the development and implementation of the company's overall marketing communications strategies.
• Develop and implement marketing communications strategies to increase brand awareness and customer engagement for the group and various business units.
• Develop effective brand strategies and identify potential areas for brand building.
• Monitor market trends to inform brand management decisions with a bid to align campaigns with business opportunities.
• Collaborate with various business units to create and execute marketing campaigns.
• Develop, drive and implement internal communication strategies.
• Build brand vision through powerful storytelling and content-based initiatives
• Collaborate with other departments to ensure consistency in the company's brand messaging and positioning.
• Overall responsibility for brand management and corporate identity 
• Analyze the effectiveness of brand management and marketing efforts and make recommendations for improvement.
• Coordinate objectives with the Business units across the group
• Sponsorship and events efforts
• Manage budgets and resources related to brand management and marketing activities.
• Working closely with third-party vendors to create and execute company and product branding campaigns
• Media Relations
• Other responsibilities as assigned

Requirements

• Bachelor’s Degree or its equivalent
• CIM will be an added advantage