Brand Strategist at Detail and Avedia Consulting

Role Summary

• The Brand Strategist will lead the development of brand positioning, campaign strategy, and audience-driven insights that help clients achieve their business objectives.
• The role requires a strategic thinker who can translate research and business goals into compelling brand narratives and integrated marketing campaigns.

Key Responsibilities

• Develop brand positioning strategies, messaging frameworks, and campaign narratives
• Conduct audience research, competitor analysis, and market intelligence to inform brand direction
• Translate business objectives into actionable creative and media briefs
• Lead brand discovery sessions and strategy workshops with clients and stakeholders
• Collaborate with creative, media, and client service teams to develop and execute campaigns
• Review campaign deliverables to ensure alignment with brand strategy and objectives
• Monitor campaign performance and recommend optimization opportunities
• Present strategic recommendations, insights, and briefs to clients
• Serve as a trusted strategic advisor and build strong client relationships.

Requirements

• Bachelor’s Degree in Marketing, Mass communications or a related field
• 3 - 4 years’ experience in Brand Strategy, Marketing Strategy, or a similar role within a creative, branding, or media agency
• Proven experience developing strategy for multi-channel marketing campaigns
• Strong research, analytical, storytelling, and presentation skills
• Experience working collaboratively with creative, media, and client-facing teams.