Brand Marketing Specialist at Green Africa

Job role

• Support the Brand Marketing Lead in planning and executing strategic brand marketing campaigns to drive awareness and engagement.
• Implement experiential and face-to-face brand activations that reflect Green Africa’s values and enhance customer affinity.
• Translate approved marketing strategies into actionable communication and promotional activities.
• Develop, write, and edit marketing content, including press releases, website copy, social media updates, speeches, and other materials that communicate Green Africa’s brand story.
• Coordinate with internal stakeholders and the Brand Marketing Lead to manage media relations, press conferences, and information requests.
• Ensure brand consistency across digital and offline marketing channels.
• Support the organization and execution of promotional events and campaigns to positively represent the company.
• Monitor key trends, prepare competitive analysis reports, and share insights to inform brand strategy.
• Collaborate with partner agencies (Creative, PR, Media, etc.) and vendors to execute campaigns, promotional events, and production of branded merchandise.
• Track and evaluate campaign performance metrics to support continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Mass Communication, or a related field.
• 2–4 years of experience in brand marketing, corporate communications, or public relations.
• Experience executing marketing campaigns and brand activations (aviation or service-oriented industries are an advantage).
• Excellent communication, writing, and content creation skills.
• Strong organizational and project coordination abilities.
• Proficiency in digital marketing tools and social media management.
• Creative, proactive, and detail-oriented with a passion for brand storytelling.