Brand Manager at PZ Cussons

Job Purpose

• Why does the job exist?
• Develop and drive all the brand plans and initiatives in line with the overarching brand strategy

Reporting Relationships:

• Peer Relationships
• Attach organization chart showing manager and direct reports as well as peers

Dimensions:

• Turnover of unit
• Budget responsibility
• Team Size
• Other

Principal Accountabilities

• The key outputs of the job
• List in priority order if possible, typically 8-10
• NOT a task list
• Any requirement for organizing & planning including own work and the allocation of resources
• Typical decisions made and if they are advisory or directly responsible for the outcome
• Implement brand strategy to grow and sustain brand performance and profitability.
• Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
• Support the management of the NPD process for the brand.
• Support and monitor the implementation of pricing policy for products within the brand portfolio.
• Support the development & execution of approved brand M&C plan within guidelines.
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other internal activity
• Support Product Life Cycle Management including demand forecasting and minimizing residuals.
• Effective execution of Consumer Marketing plans
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement

Internal & External Relationships:

• Identify the most significant ones
• Attach a preferred suppliers list if available
• Detail which networks the jobholder will be part of e.g. finance, category
• Marketing Team
• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
• Local Service providers including Advertising Agencies

Knowledge, Skills & Experience Needed

• Bachelor's Degree.
• 3 - 5 years demonstrated experience in Brand Management
• List any qualifications required to do the job
• Be specific about the experience needed
• Focus on type of experience not the time served
• Professional Qualification in Marketing is essential
• IT savvy including the use of MS Office Suite of Applications

Capabilities / Technical Skills:
Consumer Champion:

• Insight generation (Developed) Communication (Developed) Digital (Developed)

Brand Champion:

• Brand propositions (Emerging)
• Strategy (Emerging)

Profit and Growth Champion:

• Commercial delivery (Developed) Route To Market (Developed)

Innovation Champion:

• Innovation (Emerging)
• NPD (Developed)

Business Leader:

• Personal leadership (Developed)
• Personal drive (Emerging)
• Talent development (Emerging)

Job Context & Special Features:

• Explain any special features or context in which the job operates
• Detail any language or mobility requirements