Brand Manager - OTC at DKT International

We have a challenging and inspirational mission to improve family planning and HIV/AIDS prevention in Nigeria through social marketing and promotion & distribution of our products.

Key Accountabilities/Responsibilities

• Responsible for brand/category building, liaising with agencies, identifying business partnerships, and organising promotional activities aimed at achieving KPIs.
• Monitor market trends, research competitor activities and identify opportunities or key issues.
• Lead creative development of promotional materials that will motivate the target audience to purchase your brand.
• Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
• Measure and report the performance of all marketing campaigns against goals (ROI and KPIs).
• Overseeing above-the-line activities including TV, Radio, outdoor publications, print, etc.
• Oversee below-the-line activities including banners, stickers, promotions, etc.
• Drive content for social media marketing (including Facebook, Twitter, all social media, blog, website, etc.) for the brands and execute accordingly.

Qualification/Experience

• At least three years of relevant working experience as a brand manager preferably in the FMCG or OTC industry.
• Sales oriented and driven.
• University degree in health science, business administration, or any related field
• Excellent communication skills (oral and written)
• Advanced presentation and analytical skills
• Strong social media knowledge and presence
• Highly creative with the ability to think out of the box.
• Up-to-date with the latest trends and marketing practices.
• Proficiency in Microsoft Office suite programs - Microsoft Word, PowerPoint,h and Excel