Brand Manager, Malt at Fact Base Consulting

Job Summary

• It requires the services of result-oriented professional to grow with its team as a Brand Manager, Malt.

Primary Job Responsibilities [In Summary]

• Plan, develop, and execute short-term and long-term marketing strategies, roadmap and annual plans for the assigned brands across various consumer connection and media platforms.
• Collate relevant data, analyze and report on brand performance across multiple metrics and KPIs at advised periods.
• Review market research reports to understand brand performance and consumer needs/trends.
• Regularly gather, update and advise key internal stakeholders on intelligence of key competitive players within the brand’s category.
• Develop briefs for brand campaigns that effectively and clearly communicate the brand’s message, values and culture, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms.
• Manage the brand DME budget, implementing cost-effective strategies and solutions to drive optimum efficiency, spend and ROI delivery on the DME budget for all budget line items.
• Ensure the integrity and accurate information of the brand databases which house the brand and product information. Manage the New Product Development process for the innovation projects and follow-up with all internal stakeholders to ensure timely delivery of all project tasks.

Major Requirements

• B.Sc./ HND in Marketing, Business Administration or other relevant discipline.
• More than seven years’ relevant experience preferably in the FMCG (bottling) industry.
• Strong problem-solving, project management and decision-making skills.