Brand Manager at JMG

• We are seeking to hire a Brand Manager who will ensure that company products, services, and product lines resonate with current and potential customers to continuously raise brand awareness.
• Monitor marketing trends as well as keep an eye on competitive companies in the marketplace to ensure good competitive advantage.

Role

• Shape and communicate our vision and mission.
• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.

Requirements

• Bachelor’s degree in marketing or any related field.
• Proven working experience as Brand Manager or specialist.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Excellent understanding of the full marketing mix (Electronics & Home appliances).