Brand Manager - Flying Fish & Castle Lite at International Breweries

Job Requisition ID: 30088015

Job Summary

• The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs.
• Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI. 

Key Roles and Responsibilities

• Directly lead all Brand led events.
• Co create brand plans for all year-round campaigns.
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
• Analyze data for insights & articulates opportunities for the brand.
• Lead and manage influencers/celebrities all through the year to deliver Earned media
• Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations.  Working with trade marketing team. Develop creatives for in-bar as needed.
• ZBB Budget management –to ensure ZBB delivery in line with budget.

Minimum Requirements

• Bachelor's Degree in a relevant field.
• Minimum of 2 years relevant brand management/marketing experience
• Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).

Key Attributes and Competencies:

• Good Communication skills
• Self -driven, takes initiative and manages time/priorities well.
• Influencing and collaboration skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Stakeholder/ Relationship management
• Consumer focused

Additional Information:

• Band: VII