Brand Manager at Detail and Avedia Consulting

Job Description

• As brand manager you will broadly be responsible for ensuring the brands you will manage remain recognisable, up to date and exciting to customers.
• They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
• Establish and maintain brand budgets
• Define and manage the brand communication strategy using a variety of media
• Own the development and messaging of the brand narrative
• Create, execute, and manage marketing programs and campaigns
• Translate brand elements into plans and go-to market strategies
• Manage brand client relationships
• Report on campaign performance of brands managed

Qualifications

• At least 3 years of experience in brand management, brand marketing, or marketing management
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Creativity and an ability to produce innovative and original ideas
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field