Brand Manager at Box and Cedar

Job Duties/ Responsibilities

• Stay current on market trends and competitive activity
• Establish and maintain brand budgets
• Define and manage the brand communication strategy using a variety of media
• Own the development and messaging of the brand narrative
• Create, execute, and manage marketing programs and campaigns protocols
• Develop custom marketing and advertising strategies
• Create designs and layouts for media outlets
• Make decisions about the cost of branding and analyzing trends in customer spending
• Build relationships with influencers and media outlets
• Oversee social media accounts and ensure brand consistency
• Research and analyze consumer behavior, market trends and competitor activity.
• Establish budgets, performance specifications, and sales estimates.
• Develop and implement strategies that resonate with the target market.
• Plan and execute marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
• Build brand awareness and increase brand value and profitability.
• Increase product sales and market share.
• Oversee the production of advertisements, promotional materials, and mail campaigns.
• Plan, implement and manage public relations programs
• Plan and budget for PR events, programs, and initiatives
• Help in designing and reviewing a variety of promotional and marketing materials
• Design and review the online content in media announcements and media kits
• Monitor corporate image frequently and ensure it is in compliance with company brand
• Check and manage content produced for websites and social media channels
• Develop and implement PR policies and procedures

Requirements

QUALIFICATIONS:  

• Bachelor's degree in Marketing, Business, or related field. Master’s preferred.
• Minimum 5 years of experience in brand management, brand marketing, and marketing management
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Previous experience in developing brand and marketing strategies..
• Public relations experience.