Brand Manager - All Categories (Pipeline Buildup) at Flour Mills of Nigeria Plc

THE PURPOSE

To manage the image and perception of assigned brands using appropriate research and integrated marketing communication tools to ensure continuous growth in market share and to achieve and exceed the sales objectives of the assigned brands.

THE JOB

• Develop and implement plans and strategies to grow assigned brands in order to increase market share and sales revenue 
• Prepare integrated marketing communication briefs for advertising agencies and media partners to ensure clarity of brand objectives and positioning
• Collate, summarize and maintain all market-related information on assigned brands to facilitate management decision-making process through accurate reporting
• Monitor and evaluate integrated marketing communication activities on assigned brands to ensure compliance with approved brand budget, enhance brand positioning, and benchmark competition achievement of set objectives
• Assist the marketing manager in the process of new product development and brand improvements

THE PERSON MUST

• Be self-motivated
• Have good interpersonal skills
• Have leadership qualities
• Be a “people-person”
• Be very detailed and research-oriented.
• Be able to multi-task

QUALIFICATION

• 5 ‘O’ level credits including Mathematics and English in not more than 2 sitting
• Bachelor’s degree
• Membership of Institute of Marketing of Nigeria (NIMN), APCON
• MBA an added advantage

EXPERIENCE

• 5 – 10 years’ cognate experience