Brand Manager at Alfred & Victoria Associates

Job Summary & Purpose

• Develop a best in class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain volume, market share and brand KPIobjectives.

Main Accountabilities
3 Year Brand Plan:

• Help shape the 3 year business plan, with emphasis on a 12-month horizon.
• Stays up to date on new communication mediums and co-develops strategy for activating brands within these mediums.

Annual Brand plan:

• Leads & Collaborates with other members of the team to help shape the annual brand plan and ensure it is refreshed and optimised throughout the year.
• Responsible for best in class execution of plans to meet brand KPIs.
• Responsible for delivering Volume + Market share targets and other business KPIs.
• Regularly monitor volume and share growth against the plan and recommend necessary revisions/solutions.
• Monitor competitorТs activities including pricing, dealer/consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

Innovation & Renovation:

• Leads cross-functional teams (manufacturing, supply chain, sales etc.) to drive market implementation of agreed innovation projects from ideation to market execution.
• Consumer understanding that drives consumer insights on the brand/category that results in brand/business opportunities.
• Gives input into Designs of brand Ц iconography/colour/symbols etc.
• Disruptive & effective launch to sales, customer & consumers that leads to achievement of KPIs.
• Post-launch evaluations.

Brand Communications Development and Execution:

• Understands and leverages consumer passion points.
• Develops briefing strategy and guidelines for Brand Communication programs aligned with the activation platform.
• Interfaces with agencies, manages agency performance contracts and relationships.
• Briefs and reviews concepts, approves scripts with PI, manages timeline.
• Manages and evaluates third party suppliers to ensure excellence is delivered across the marketing mix.
• Leads cross-functional teams to drive market implementation of any agreed campaign/activities
• Responsible for best in class execution.
• Executes PR/digital management/new media approaches working with digital, media etc. teams
• Responsible for media briefing/ tactical deployment of strategy/ flow plan and overall media budget.
• Responsible for Sponsorship execution in ATL domain in conjunction with Sponsorship manager.
• Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives.
• Co-creates, Briefs and manages ATL components of TTL campaigns.
• Manages ATL budget (media, production, fees).
• Responsible for consolidating learnings from after action reviews of all Brand Communications and Campaigns (including media) programs and facilitating continuous improvement and action learning.
• Works with global teams & agencies on evaluation/monitoring of communication/campaigns and course of correction.
• Conducts competitor review and benchmarking with agencies to determine Best in Class Brand Communications approaches.

Customer Marketing:

• Understand trade environment and develop strategies and deploy initiatives for effective customer execution.
• Development and deployment of merchandising POSM.

Digital:

• Work with Digital Manager to develop activation plans to deliver against brand objectives. To make that happen, s/he will need to define, influence, align and brand/business objectives.
• Work with the digital manager to define common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.
• Be a part of the digital content creation team for brand content.
• Play a key role in developing & executing brand digital strategy.

Media:

• Expert understanding of the Media terrain in Nigeria.
• Lead media planning with media agency.
• Evaluate effectiveness of media across channels post campaigns.
• Drive opportunities to deliver effectiveness and bang for buck.

Consumer Insight / Research:

• Develops an in-depth understanding and become an expert in the Nigerian consumer & environment Ц the business environment in which the brands compete including category segments and channels.
• Builds a holistic understanding of consumers and shoppers, together with Consumer Research Analyst, in developing consumer and shopper insights and turn these in to growth opportunities.
• Is the expert voice of the brand from a consumer perspective & consumer to the business.

Quality:

• Monitoring to ensure high quality products delivered to consumer and customer.
• Point of contact for consumer complaints and communicating potential product issues to relevant stakeholders.
• Competitor
• Monitor competitorТs activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

Budgets:

• Manages marketing spend effectiveness and constantly seeks efficiencies and new methods.
• Ensuring that spend is in line with budget plan and allocation.
• Payment of suppliers timeously.

People Management:

• Improve organizational capability by regularly providing coaching, team building support, motivation and training.
• Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.
• Build an effective team based environment and motivate employees to optimize their performance by applying PMP.
• Build and maintain strong relations with cross-functional teams.

Mandatories:

• Experience in innovation management.
• Must be able to liase and communicate with Global teams.
• Seasoned marketer.
• Great attitude.

Academic Qualification

• A Tertiary Degree preferably Master's Degree

Experience:

• Minimum of 5-7 years experience in marketing as a Brand Manager/ Marketing Manager in another FMCG company (preferably Multinational).

Mindset & Personality:

• Great attitude
• Positive energy
• Passionate
• Commitment
• Strive for Excellence and Perfection
• Leader but also Team player
• Creative but still Detail orientated
• Passionate
• Grit
• Work Ethic.

Key Skills & Competencies:

• Hands onperson, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products.
• Growth and competitive mindset.
• Strong management and team building skills, with successful experience leading cross-functional teams.
• Ability to think strategically, analytically and creatively, and produce results in a highly entrepreneurial & pressurized environment.
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
• Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept delegated responsibility.
• Excellent communication & presentation skills, including fluent English in written and spoken.
• High Computer competency across all key packages (excel, word, powerpoint).
• Adaptable to any working environment.
• Strong digital background.

Salary

• Very Attractive.