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  • Posted: Feb 25, 2020
    Deadline: Mar 10, 2020
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    Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.
    Read more about this company

     

    Brand Manager

    Job Summary & Purpose

    • Develop a best in class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain volume, market share and brand KPIobjectives.

    Main Accountabilities
    3 Year Brand Plan:

    • Help shape the 3 year business plan, with emphasis on a 12-month horizon.
    • Stays up to date on new communication mediums and co-develops strategy for activating brands within these mediums.

    Annual Brand plan:

    • Leads & Collaborates with other members of the team to help shape the annual brand plan and ensure it is refreshed and optimised throughout the year.
    • Responsible for best in class execution of plans to meet brand KPIs.
    • Responsible for delivering Volume + Market share targets and other business KPIs.
    • Regularly monitor volume and share growth against the plan and recommend necessary revisions/solutions.
    • Monitor competitorТs activities including pricing, dealer/consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

    Innovation & Renovation:

    • Leads cross-functional teams (manufacturing, supply chain, sales etc.) to drive market implementation of agreed innovation projects from ideation to market execution.
    • Consumer understanding that drives consumer insights on the brand/category that results in brand/business opportunities.
    • Gives input into Designs of brand Ц iconography/colour/symbols etc.
    • Disruptive & effective launch to sales, customer & consumers that leads to achievement of KPIs.
    • Post-launch evaluations.

    Brand Communications Development and Execution:

    • Understands and leverages consumer passion points.
    • Develops briefing strategy and guidelines for Brand Communication programs aligned with the activation platform.
    • Interfaces with agencies, manages agency performance contracts and relationships.
    • Briefs and reviews concepts, approves scripts with PI, manages timeline.
    • Manages and evaluates third party suppliers to ensure excellence is delivered across the marketing mix.
    • Leads cross-functional teams to drive market implementation of any agreed campaign/activities
    • Responsible for best in class execution.
    • Executes PR/digital management/new media approaches working with digital, media etc. teams
    • Responsible for media briefing/ tactical deployment of strategy/ flow plan and overall media budget.
    • Responsible for Sponsorship execution in ATL domain in conjunction with Sponsorship manager.
    • Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives.
    • Co-creates, Briefs and manages ATL components of TTL campaigns.
    • Manages ATL budget (media, production, fees).
    • Responsible for consolidating learnings from after action reviews of all Brand Communications and Campaigns (including media) programs and facilitating continuous improvement and action learning.
    • Works with global teams & agencies on evaluation/monitoring of communication/campaigns and course of correction.
    • Conducts competitor review and benchmarking with agencies to determine Best in Class Brand Communications approaches.

    Customer Marketing:

    • Understand trade environment and develop strategies and deploy initiatives for effective customer execution.
    • Development and deployment of merchandising POSM.

    Digital:

    • Work with Digital Manager to develop activation plans to deliver against brand objectives. To make that happen, s/he will need to define, influence, align and brand/business objectives.
    • Work with the digital manager to define common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.
    • Be a part of the digital content creation team for brand content.
    • Play a key role in developing & executing brand digital strategy.

    Media:

    • Expert understanding of the Media terrain in Nigeria.
    • Lead media planning with media agency.
    • Evaluate effectiveness of media across channels post campaigns.
    • Drive opportunities to deliver effectiveness and bang for buck.

    Consumer Insight / Research:

    • Develops an in-depth understanding and become an expert in the Nigerian consumer & environment Ц the business environment in which the brands compete including category segments and channels.
    • Builds a holistic understanding of consumers and shoppers, together with Consumer Research Analyst, in developing consumer and shopper insights and turn these in to growth opportunities.
    • Is the expert voice of the brand from a consumer perspective & consumer to the business.

    Quality:

    • Monitoring to ensure high quality products delivered to consumer and customer.
    • Point of contact for consumer complaints and communicating potential product issues to relevant stakeholders.
    • Competitor
    • Monitor competitorТs activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

    Budgets:

    • Manages marketing spend effectiveness and constantly seeks efficiencies and new methods.
    • Ensuring that spend is in line with budget plan and allocation.
    • Payment of suppliers timeously.

    People Management:

    • Improve organizational capability by regularly providing coaching, team building support, motivation and training.
    • Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.
    • Build an effective team based environment and motivate employees to optimize their performance by applying PMP.
    • Build and maintain strong relations with cross-functional teams.

    Mandatories:

    • Experience in innovation management.
    • Must be able to liase and communicate with Global teams.
    • Seasoned marketer.
    • Great attitude.

    Academic Qualification

    • A Tertiary Degree preferably Master's Degree

    Experience:

    • Minimum of 5-7 years experience in marketing as a Brand Manager/ Marketing Manager in another FMCG company (preferably Multinational).

    Mindset & Personality:

    • Great attitude
    • Positive energy
    • Passionate
    • Commitment
    • Strive for Excellence and Perfection
    • Leader but also Team player
    • Creative but still Detail orientated
    • Passionate
    • Grit
    • Work Ethic.

    Key Skills & Competencies:

    • Hands onperson, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products.
    • Growth and competitive mindset.
    • Strong management and team building skills, with successful experience leading cross-functional teams.
    • Ability to think strategically, analytically and creatively, and produce results in a highly entrepreneurial & pressurized environment.
    • Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
    • Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept delegated responsibility.
    • Excellent communication & presentation skills, including fluent English in written and spoken.
    • High Computer competency across all key packages (excel, word, powerpoint).
    • Adaptable to any working environment.
    • Strong digital background.

    Salary

    • Very Attractive.

    Method of Application

    Interested and qualified candidates should send their CV to: apply@alfred-victoria.com using the Job Title as the subject of the email.

    Note: Any application received after this will be automatically rejected.

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