Brand Manager at 68byalake

Reports to:Creative Director

Job Summary:

We're looking for a strategic and creative Brand Manager to develop and implement our brand strategy, manage our brand identity, and drive customer engagement. The ideal candidate will have a strong background in brand management, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities:

Brand Strategy and Development:

• Develop and implement our brand strategy and vision
• Conduct market research and analyze consumer trends
• Collaborate with cross-functional teams to ensure brand consistency

Brand Identity and Communication:

• Manage and maintain our brand identity, tone, and language
• Develop and implement brand communication strategies
• Collaborate with designers, copywriters, and external agencies

Customer Engagement and Experience:

• Develop and implement customer engagement strategies
• Manage and improve our customer service operations
• Collaborate with the sales team to drive sales and revenue growth

Product and Collection Management:

• Collaborate with designers to ensure brand consistency in product development
• Manage product launches and marketing campaigns
• Analyze sales data and provide insights to inform future product development

Performance Analysis and Reporting:

• Track and analyze key performance indicators (KPIs)
• Provide insights and recommendations to stakeholders
• Collaborate with the finance team to develop and manage budgets

Requirements:

Education:

• Bachelor's degree in Marketing, Business Administration, or related field

Experience:

• Minimum 3-5 years of experience in brand management, marketing, or related field
• Experience in the fashion industry is an added advantage

Skills:

• Strong understanding of brand management, marketing, and consumer trends
• Excellent communication, creative, and analytical skills
• Ability to work collaboratively with cross-functional teams
• Strategic thinking and problem-solving capabilities

Certifications:

• Professional certifications, such as Google Analytics or HubSpot, are an added advantage

What We Offer:

Competitive salary

• Opportunity to work with a leading fashion brand
• Collaborative and dynamic work environment
• Professional development and growth opportunities