Brand Identity Designer / Strategist at Razley Prints Limited

Job Summary

• The Brand Identity Designer / Strategist is responsible for developing, defining, and maintaining strong brand identities that align with business goals and client objectives.
• This role combines creative design execution with strategic brand thinking, ensuring consistency, clarity, and impact across all brand touchpoints.

Key Responsibilities

• Develop brand identity systems including logos, color palettes, typography, and visual elements
• Create comprehensive brand guidelines to ensure consistency across print, digital, and marketing materials
• Conduct brand research, audits, and competitive analysis
• Translate brand strategy into compelling visual storytelling
• Collaborate with designers, marketers, and production teams to execute brand concepts
• Lead brand refresh and rebranding projects from concept to execution
• Ensure all designs align with brand positioning, tone, and values
• Present brand concepts and strategies clearly to internal teams and clients
• Monitor brand usage and enforce brand standards across platforms

Requirements & Qualifications

• Bachelor’s degree or equivalent experience in Graphic Design, Branding, Visual Communication, or related field with 5-10 years experience.
• Proven experience in brand identity design and strategy
• Strong portfolio demonstrating brand systems, logos, and identity projects
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong understanding of typography, color theory, and layout principles
• Experience working in a branding, creative agency, or print environment is an advantage
• Excellent communication, presentation, and problem-solving skills

Core Skills & Competencies:

• Strategic thinking and conceptual design ability
• Strong attention to detail and brand consistency
• Ability to manage multiple projects and meet deadlines
• Creativity balanced with business and brand objectives
• Collaboration and leadership skills

Performance Expectations:

• Delivery of cohesive and high-quality brand identities
• Consistent application of brand standards across all materials
• Positive feedback from clients and internal stakeholders
• Timely execution of branding projects