Brand Compliance Specialist at Coronation Insurance Plc

Key Duties and Responsibilities 

• Leading the development and placement (to both external and internal audiences) of a coherent story for the Coronation group and its subsidiaries and more broadly as required. 
• Setting brand policy, including brand architecture and positioning for the company. 
• Providing brand naming, product naming, trademarks, and domain name standards. 
• Governing brand trademarks and brand intellectual property aligned to agreements and regulatory requirements with support from legal advisors. 
• Setting a brand strategy aligned to the organizational strategy and purpose. 
• Developing and implementing the brand personality for the company. 
• Defining the visual language for the company (including what we look like and sound like). 
• Defining the Corporate identity for the company including the logo, symbol, name, and other brand assets. 
• Designing and implementing world-class brand campaigns and brand experiences. 
• Conceptualizing and executing brand campaigns including activations where required. 
• Executing above-the-line over-arching brand campaigns. 
• Setting the Marketing & Communications minimum standards for client and customer event experience based on the client segment and its associated value proposition. 
• Setting the minimum standards to drive a consistent brand experience across touchpoints across the organization. 
• Monitoring brand health and client engagement performance for the group as well as providing suggestions and remedial action where brand health is sub-optimal. 
• Benchmarking and implementing naming conventions to align with the brand.
• Contributing to the branding and naming decisions of innovations. 
• Reviewing and evaluating marketing and communications projects for brand consistency and compliance with established guidelines, ensuring all elements adhere to the organization's standards. 
• Verifying and processing invoices for Marketing campaigns, ensuring accuracy and adherence to budgetary requirements. 
• Ensuring consistent brand representation, protecting brand integrity, and maintaining a positive brand image across all touchpoints and materials. 
• Collaborating with the marketing and communications team to resolve any discrepancies or issues related to brand compliance. 
• Providing timely and effective communication reports on all media data. 

Key Requirements 

Education and Work Experience 

• A bachelor’s degree in marketing, communications, Business Administration, or a related field. 
• At least 5-7 years’ working experience in brand management and brand compliance in a reputable organization. 

Skills and Competencies 

Technical Competencies 

• Expertise in Brand Compliance in the financial services and technology industries. 
• Understanding of Content Management System (CMS) and basic web development skills which enables correct implementation of brand elements. 
• Ability to develop training materials and guidelines for internal stakeholders to ensure that they understand and adhere to brand standards. 
• Familiarity with design software such as Adobe Creative Suite or other graphic design tools to ensure compliance with Coronation’s brand standards. 
• Understanding of digital assets management systems to effectively manage digital assets such as logos, images, and videos. 
• Strong attention to detail and ability to perform quality control checks on various brand assets, including printed materials, digital media, websites, and social media profiles. 
• Familiarity with brand monitoring tools and techniques to track brand compliance across different channels, including social media, online advertisement, and third-party platforms. 
• Ability to generate reports, analyze data, and provide insights to improve brand compliance strategies. 
• Stay up to date with industry trends, emerging technologies, and best practices in brand compliance.

Key Requirements 

• Knowledge of Microsoft tools such as PowerPoint and Excel to organize, analyze, and report on all media data. 

Behavioural Competencies 

• Effective organizational and time management skills to handle multiple projects and deadlines simultaneously. 
• Demonstrated ability to thrive in a fast-paced, dynamic work environment. 
• Excellent communication skills. 
• Collaboration and teamwork skills. 
• Exceptional analytical, evaluative, and problem-solving skills. 
• Excellent stakeholder engagement and stakeholder management skills. 
• Proactive and resilient in dealing with challenges.