Brand and Product Marketing Lead at KingMakers

What You Will Be Doing:  

• Drive the development and execution of go-to-market strategies for KingMakers’ products and brand across marketing channels.
• Grow users from KingMakers’ ecosystem through user segmentation, product cross- sell, and product offerings integration to drive adoption and usage of the betting product lines
• Discover user pain points, user behaviour, market opportunities, target audience interest points and competitor activity. Use the information diligently to drive action.
• Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to KingMakers’ set goals.
• Collaborate with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customer
• Drive partnership and co-branding activities to support the growth of the KingMakers brand in the region.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Oversee the planning and budget allocation for brand marketing plans including the results for all brand and PR channels
• Work with marketing and PR agencies and contractors to design and implement brand marketing campaigns.

What You Need for This Role:  

• Relevant experience of proven success in product marketing and operation, eg. operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth, and funnel optimization
• Excellent verbal and written communication skills with an ability to demonstrate products that engage and inspire
• Strong knowledge of the RMG industry ecosystem
• Strong understanding of the African RMG market and how users interact with other similar products.
• Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams.
• A data-focused individual with the ability to roll up your sleeves, pull and analyze data, and gain actionable insights from the data
• Ability to conduct relevant research and gain actionable insights
• User-focused and product-driven: strong understanding of product, tech, and platform
• Continuous learning mindset with a passion for acquiring new skills, knowledge, and ideas
• Hyper-growth start-up experience is a strong plus.

How you do it – Expectations for fulfilling your role:  

As a general rule at KingMakers we want people to be: 

• Customer Focus: We keep the customer at the center of everything we do.  
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.  
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.  
• Innovation & Big Thinking: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.  
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing there is no progress, we can always change direction but only if we start moving. Fast beats slow.  
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.  
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.