Brand and Marketing Strategist at Talents360.ng

Key Responsibilities

• Develop and implement comprehensive brand and marketing strategies that align with our overall business goals.
• Conduct market research and analyze industry trends to inform and improve our brand and marketing efforts.
• Lead the creation of various marketing materials, including but not limited to product brochures, company newsletters, and marketing campaigns.
• Develop and manage relationships with external partners, such as media outlets and social media influencers, to increase brand awareness and drive engagement.
• Work closely with cross-functional teams, including product development, sales, and customer service, to ensure consistency in messaging and branding across all touchpoints.
• Analyze and report on the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.
• Stay updated on the latest industry trends and digital marketing techniques to bring the new opportunities and insights to the company.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in a brand and marketing strategy role, with a proven track record of success.
• Strong analytical and problem-solving skills, with the ability to use data and research to inform decisions.
• Excellent communication and collaboration skills, with the ability to lead cross-functional teams.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Experience with digital marketing and social media platforms.
• Strong understanding of branding and brand identity development.