Brand and Marketing Manager  at Sooyah Bistro

Job Descriptions:

Job roles include the following but are not limited to:

• Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.  
• Building brand awareness and increasing brand value and profitability.  
• Ensuring that messaging and marketing activities are aligned with brand and company values
• Developing, implementing, overseeing, and tracking the company's social media strategy to raise brand awareness, strengthen marketing efforts, and boost sales. 
• Setting and defining social media KPIs
• Monitoring SEO and user engagement and suggest content optimization
• Planning and executing commercial ads including photo and video shoots
• Managing influencer marketing to generate conversions
• Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions
• Staying up to date with current technologies and trends on social media, design tools, and applications
• Managing the budget for sponsored ad and Google Ads campaigns
• Measuring and reporting to management on the success of all marketing and social media campaigns
• Composing content for periodic newsletters, bulk email,l and sms marketing
• Researching and analyzing consumer behavior, market trends, and competitor activity.
• Developing and implementing strategies that resonate with the target market. 

Job Requirements

• Bachelor’s degree in Marketing or related field and/or 1 - 3 years of digital marketing / public relations/social media management experience
• Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.
• Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision-making, problem-solving, initiative, innovation and creativity, risk-taking, people management skills, interpersonal skills
• Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
• PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules, and regulations around Advertising in Nigeria
• Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint,  Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. The ability to use Canva/Adobe Photoshop is a huge plus.
• Demonstrating excellent oral and written communication, editing, and proofreading skills.